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camelactive.com website review

Visit site (opens in a new tab)Reviewed 19 October 202623 issues · 84 checks

This review found 23 issues worth fixing on camelactive.com, 4 of them high impact, across 84 checks. The most urgent: page weight: 12.4 MB in 28 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sApr 25Oct 101.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.2 s
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
143 ms123 msApr 25Oct 10139 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026131 ms
May 2, 2026130 ms
May 9, 2026131 ms
May 16, 2026131 ms
May 23, 2026134 ms
May 30, 2026136 ms
Jun 6, 2026136 ms
Jun 13, 2026133 ms
Jun 20, 2026129 ms
Jun 27, 2026127 ms
Jul 4, 2026126 ms
Jul 11, 2026125 ms
Jul 18, 2026127 ms
Jul 25, 2026128 ms
Aug 1, 2026130 ms
Aug 8, 2026134 ms
Aug 15, 2026136 ms
Aug 22, 2026137 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026141 ms
Oct 3, 2026140 ms
Oct 10, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of camelactive.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. camelactive.com at 0.4 s0.4 s
  2. camelactive.com at 0.8 s0.8 s
  3. camelactive.com at 1.1 s1.1 s
  4. camelactive.com at 1.5 s1.5 s
  5. camelactive.com at 1.9 s1.9 s
  6. camelactive.com at 2.3 s2.3 s
  7. camelactive.com at 2.6 s2.6 s
  8. camelactive.com at 3.0 s3.0 s

camelactive.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix93
  • Reduce unused CSS

    600 ms · 368 KiB

    About 368 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    600 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.

  • Improve image delivery

    576 KiB

    2 images could be 576 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,035 HTML elements

    The page has 2,035 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93 (desktop: 99). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 23 ms of it running JavaScript. That is comfortably low.

  • Server response: 108 ms

    108 ms

    Your server sent the HTML in 108 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “JACKEN & WESTEN”. Most of its time is element render delay (1.6 s).

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 131 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 3.0 s

    3.0 s

    The page is fully interactive after 3.0 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 12.4 MB in 28 requests

    12.4 MB

    Your homepage downloads 12.4 MB in 28 requests on a phone: media 11.0 MB (2), images 977 KiB (18) and fonts 246 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    37 KiB

    2 images are downloaded at several times the size a phone draws them, for example hw26_default_jeans.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 37 KiB.

  • About 3.5 g of CO₂ per visit

    3.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.51 g of CO₂e: 421.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9497
  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 98 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“Jacken & Westen” and “Jacken & Westen”). One clear main headline is easier for people and search engines.

  • Meta description is long (230 characters)

    Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 270 internal links, 6 external

    The homepage links to 270 pages on camelactive.com and 6 external pages.

6 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Outdoor- und Freizeitmode für sie und ihn | camel active”.

  • Canonical URL set

    The canonical URL is https://www.camelactive.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.camelactive.com/nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (618 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 10087
  • 113 small tap targets

    113 of 156 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://fashion.cloud/camel-active.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (camelactive.com).

  • Valid certificate (59 days left)

    The certificate from Google Trust Services · WE1 verifies for camelactive.com and is valid for another 59 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://camelactive.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    camelactive.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    camelactive.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    camelactive.com was registered in Apr 2003 through 1API GmbH. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    camelactive.com is registered until Apr 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 84 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 276 words of copy

    The homepage carries about 276 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be camelactive.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:212.185.40.181 ip4:185.88.214.144 ip4:185.88.214.143 ip6:2a00:f48:1008::214:144:10 ip6:2a00:f48:1008::214…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Company

Founded
1980

Upkeep, stack, hiring and company data from programmable.info

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