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buss-wohnen.de website review
Visit site (opens in a new tab)Reviewed 1 November 202643 issues · 105 checks
This review found 43 issues worth fixing on buss-wohnen.de, 20 of them high impact, across 105 checks. The most urgent: page weight: 32.1 MB in 262 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #71,991 of 80,566 reviewed websitesbeats 9%
- #37,374 of 39,626 online storesbeats 5%
- #64 of 69 Shopware storesbeats 6%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 165 ms |
| May 16, 2026 | 170 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 164 ms |
| Jun 20, 2026 | 167 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 180 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 172 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 172 ms |
| Sep 5, 2026 | 173 ms |
| Sep 12, 2026 | 173 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 176 ms |
| Oct 3, 2026 | 175 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 181 ms |
| Oct 24, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.3 s
5.2 s
6.1 s
6.9 s
buss-wohnen.de does not allow embedding, so this is Google's rendering of the page.
Speed
Usercentrics CMP adds 1.8 s
1.8 sUsercentrics CMP costs a phone 1.8 s of main-thread work and 263 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.5 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 25
25/100Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.2 s
A phone's processor spends 8.2 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7,571 HTML elements
The page has 7,571 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 5.7 MB27 images could be 5.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Usercentrics CMP, leadanizer.ai and Google Tag Manager and others), adding 1.2 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
900 ms · 444 KiBAbout 444 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
550 ms · 435 KiB29 files are served with short cache lifetimes, so returning visitors download them again (435 KiB).
Reduce unused CSS
750 ms · 199 KiBAbout 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 883 ms. During a long task the page ignores taps.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 137 ms
137 msYour server sent the HTML in 137 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.38
0.38For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 8.9 s
8.9 sYour largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.6 s
18.6 sThe page becomes fully interactive after 18.6 s. Good is under 3.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Real-user INP: 292 ms
292 msReal visitors wait 292 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.211
0.211The layout shifts by 0.211 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 165 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 424 ms
424 msReal visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 32.1 MB in 262 requests
32.1 MBYour homepage downloads 32.1 MB in 262 requests on a phone: images 30.3 MB (79), scripts 1.3 MB (129) and stylesheets 187 KiB (10). Under 2 MB keeps phones on slow connections fast.
20 images far larger than shown
1.2 MB20 images are downloaded at several times the size a phone draws them, for example Marken_Kategorien5_800x800.jpg at 575 px wide, shown at 151 px. Resized copies would save about 1.2 MB.
38 images in older formats
38 images (5.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Winteröffnungszeiten_mobil_800x533.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 9.1 g of CO₂ per visit
9.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.10 g of CO₂e: 1091.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Elements must only use permitted ARIA attributes (3 elements)
Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 163 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
298 internal links, 16 external
The homepage links to 298 pages on buss-wohnen.de and 16 external pages.
7 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Traummöbel, Küchen & Deko bei buss wohnen! Jetzt online Möbel kaufen oder unser Möbelhaus besuchen. Entdecken Sie Angeb…”.
One H1 headline
Your main headline reads: “Willkommen bei buss wohnen - Ihr Möbelhaus für stilvolles Wohnen & Inspiration”.
Title: 59 characters
Your title is a healthy 59 characters: “Einrichtungshaus buss | Möbel, Küchen & Wohnideen entdecken”.
Canonical URL set
The canonical URL is https://buss-wohnen.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://buss-wohnen.de/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,197 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages point its canonical at the homepage
/Standorte/Wiesmoor, /Standorte/Oldenburg and /Standorte/Kuechenstudio-Herbartgang-Oldb. declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
2 pages without an H1
/Standorte/Wiesmoor and /Standorte/Kuechenstudio-Herbartgang-Oldb. have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'replace')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/buss.wohnen.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (buss-wohnen.de).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YE2 verifies for buss-wohnen.de and is valid for another 69 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://buss-wohnen.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors.
Domain and trust
No CAA record
buss-wohnen.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,008 words of copy
The homepage carries about 3,008 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop the Look”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1,330 testimonial or review blocks, 21 customer or partner logos and 14 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be buss-wohnen.de is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx ip4:88.99.64.201 ip4:52.157.149.216 ip4:20.52.210.253 ip6:2a00:f48:1008::229:35:10 include:spf.sendinblue.c…”.
DKIM signing found
A DKIM key is published (selector “s1”, “s2” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager | Matomo
- Hosting
- TTM
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on buss-wohnen.de, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.