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brueck-freudenberg.de website review

Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 90 checks

This review found 36 issues worth fixing on brueck-freudenberg.de, 9 of them high impact, across 90 checks. The most urgent: 3,865 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of brueck-freudenberg.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. brueck-freudenberg.de at 0.5 s0.5 s
  2. brueck-freudenberg.de at 1.0 s1.0 s
  3. brueck-freudenberg.de at 1.6 s1.6 s
  4. brueck-freudenberg.de at 2.1 s2.1 s
  5. brueck-freudenberg.de at 2.6 s2.6 s
  6. brueck-freudenberg.de at 3.1 s3.1 s
  7. brueck-freudenberg.de at 3.7 s3.7 s
  8. brueck-freudenberg.de at 4.2 s4.2 s

brueck-freudenberg.de does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix59
  • 3,865 HTML elements

    The page has 3,865 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (PayPal, Google Tag Manager and marberg-design.de and others), adding 517 KiB and 674 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    425 KiB

    About 425 KiB of JavaScript is downloaded but never used on this page.

  • PayPal adds 377 ms

    377 ms

    PayPal costs a phone 377 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 283 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    277 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • Google Tag Manager adds 250 ms

    250 ms

    Google Tag Manager costs a phone 250 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 219 KiB

    6 images could be 219 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    93 KiB

    Polyfills for old browsers add 93 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 220 ms

    220 ms

    Your server sent the HTML in 220 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix57
  • Time to Interactive: 9.7 s

    9.7 s

    The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.367

    0.367

    The layout shifts by 0.367 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 568 ms

    568 ms

    Scripts block taps and scrolling for 568 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Button_Subcat_Rali-Hobel”.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    Button_Subcat_Tersa-Holzbearbeitung_800x800.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (146 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.7 MB in 94 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 94 requests on a phone: scripts 1,016 KiB (53), images 527 KiB (30) and stylesheets 114 KiB (1). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9392
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 196 internal links, 2 external

    The homepage links to 196 pages on brueck-freudenberg.de and 2 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Profi-Werkzeuge - Hobelmesser, Bohrer, Handhobel, CNC, Oberfräser u.v.m ✔ Große Auswahl ✔ Fachliche Beratung ✔ Top-Qual…”.

  • One H1 headline

    Your main headline reads: “BRÜCK Umrüstsatz mit 2/3/4 Hobelmessern”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Werkzeuge für die Holzbearbeitung”.

  • Canonical URL set

    The canonical URL is https://brueck-freudenberg.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.brueck-freudenberg.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,626 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /Hobelmesser/Zubehoer, /Wendeplatten, /Wendeplatten/Gerade and /Wendeplatten/Profiliert have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /Hobelmesser, /Hobelmesser/Original-BRUECK, /Hobelmesser/Original-TERSA, /Hobelmesser/Streifenhobelmesser, /Hobelmesser/Zubehoer and /Wendeplatten and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    /Hobelmesser, /Hobelmesser/Original-BRUECK, /Hobelmesser/Original-TERSA, /Hobelmesser/Zubehoer, /Wendeplatten and /Wendeplatten/Gerade took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://brueck-freudenberg.de/.

  • 11 small tap targets

    11 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • http:// does not redirect

    http://brueck-freudenberg.de does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (brueck-freudenberg.de).

  • Valid certificate (81 days left)

    The certificate from Let's Encrypt · YR1 verifies for brueck-freudenberg.de and is valid for another 81 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors; 8 did not answer within 5 s.

Domain and trust

  • No CAA record

    brueck-freudenberg.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 31 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Download”.

  • 14 short forms

    14 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Matomo.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

2 to fix40
  • No DMARC policy

    brueck-freudenberg.de has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a include:spf.serverdomain.org include:spf.crsend.com -all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Analytics | Matomo
Hosting
TelemaxX Telekommunikation GmbH

Upkeep, stack, hiring and company data from programmable.info

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