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cdcare.org website review

Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 101 checks

This review found 42 issues worth fixing on cdcare.org, 14 of them high impact, across 101 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s3.2 sMay 16Oct 314.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.6 s
May 30, 20264.0 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.0 s
Jun 27, 20264.0 s
Jul 4, 20264.5 s
Jul 11, 20264.5 s
Jul 18, 20264.6 s
Jul 25, 20264.1 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.4 s
Aug 22, 20263.6 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.6 s
Sep 19, 20263.7 s
Sep 26, 20263.9 s
Oct 3, 20264.1 s
Oct 10, 20264.3 s
Oct 17, 20264.3 s
Oct 24, 20264.5 s
Oct 31, 20264.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cdcare.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cdcare.org at 0.4 s0.4 s
  2. cdcare.org at 0.8 s0.8 s
  3. cdcare.org at 1.1 s1.1 s
  4. cdcare.org at 1.5 s1.5 s
  5. cdcare.org at 1.9 s1.9 s
  6. cdcare.org at 2.3 s2.3 s
  7. cdcare.org at 2.6 s2.6 s
  8. cdcare.org at 3.0 s3.0 s

cdcare.org does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix72
  • Improve image delivery

    1.4 s · 317 KiB

    4 images could be 317 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.4 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    460 ms · 71 KiB

    About 71 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 16 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Bootstrap CDN), adding 266 KiB and 162 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 280 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.6 s

    5.6 s

    Real visitors wait 5.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • Real-user FCP: 5.4 s

    5.4 s

    Real visitors see the first content after 5.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “giving to Centers for Dialysis Care Give Now”.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Largest content (LCP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix80
  • 4 images in older formats

    4 images (523 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    276 KiB

    3 images are downloaded at several times the size a phone draws them, for example CDC24_WebSliders2.jpg at 1,867 px wide, shown at 390 px. Resized copies would save about 276 KiB.

  • About 0.3 g of CO₂ per visit

    0.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 39.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.2 MB in 34 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 34 requests on a phone: images 759 KiB (11), scripts 260 KiB (9) and fonts 130 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 6789
  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 26 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 26 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7777
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Welcome”, “In The Spotlight” and “Featured Recipe”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 52 internal links, 3 external

    The homepage links to 52 pages on cdcare.org and 3 external pages.

4 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Centers for Dialysis Care - Quality Care and so much more”.

  • Canonical URL set

    The canonical URL is https://www.cdcare.org/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cdcare.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (330 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    /news and /news/category/news all use the title “News « Centers for Dialysis Care - Quality Care and so much more”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /news/notice-of-data-security-incident, /physicians-resources, /about-cdc, /about-cdc/services, /about-cdc/your-patient-care-team and /about-cdc/affiliations and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 8 small tap targets

    8 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to find a valid digest in the 'integrity' attribute for resource 'https://www.cdcare.org/wp-content/plugins/adva…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://www.cdcare.org/?page_id=11469 (404).

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cdcare.org).

  • Valid certificate (32 days left)

    The certificate from Google Trust Services · WE1 verifies for cdcare.org and is valid for another 32 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cdcare.org redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 76 days

    cdcare.org is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    cdcare.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    cdcare.org was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, godaddy.com, letsencrypt.org and pki.goog to issue certificates for cdcare.org, so a mis-issued certificate from anyone else is refused.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 216 words

    The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:usb._netblocks.mimecast.com include:spf.protection.outlook.com include:servers.mcsv.net include:relay.ma…”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics
Hosting
WP Engine

Hiring

Hiring
10 open roles
Job board
jazzhr

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on cdcare.org, including 16 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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