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cdha.ca website review
Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 114 checks
This review found 40 issues worth fixing on cdha.ca, 13 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.8 s |
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 78 ms |
| May 2, 2026 | 78 ms |
| May 9, 2026 | 79 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 85 ms |
| Jun 6, 2026 | 81 ms |
| Jun 13, 2026 | 82 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 83 ms |
| Jul 4, 2026 | 85 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 86 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 86 ms |
| Sep 5, 2026 | 86 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 85 ms |
| Sep 26, 2026 | 83 ms |
| Oct 3, 2026 | 85 ms |
| Oct 10, 2026 | 83 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.7 s
cdha.ca does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.8 s · 1.3 MB48 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Improve image delivery
3.0 s · 831 KiB8 images could be 831 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
2.5 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Reduce unused JavaScript
1.4 s · 326 KiBAbout 326 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
310 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
1,991 HTML elements
The page has 1,991 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, freshworks.com and JSDelivr CDN and others), adding 453 KiB and 401 ms of main-thread time.
Legacy JavaScript
200 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 596 ms of it running JavaScript. That is comfortably low.
Server response: 93 ms
93 msYour server sent the HTML in 93 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “25”.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Time to Interactive: 9.5 s
9.5 sThe page becomes fully interactive after 9.5 s. Good is under 3.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 78 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 163 ms
163 msScripts block the page for only 163 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 2.0 MB in 71 requests
2.0 MBYour homepage downloads 2.0 MB in 71 requests on a phone: images 1.2 MB (28), scripts 699 KiB (22) and fonts 76 KiB (1). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (553 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (98 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
489 internal links, 31 external
The homepage links to 489 pages on cdha.ca and 31 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Welcome to the CDHA”.
Title: 49 characters
Your title is a healthy 49 characters: “The Canadian Dental Hygienists Association (CDHA)”.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cdha.ca/CDHACommon/GetSitemap.ashx?WriteSitemap=1.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Other pages
1 page without a title
/imagebank has no <title>, so Google invents the link text in results.
6 pages share 3 titles
/cdha/About_folder/CDHA/About/About_CDHA.aspx and /cdha/About_folder/About_CDHA/CDHA/About/About_CDHA.aspx all use the title “CDHA Mission and Strategic Direction”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
/imagebank, /achd, /CDHA/Privacy_Terms.aspx and /cdha/About_folder/2025-2026_Annual_Report/CDHA/About/Annual_Report/Annual_Report_2025-26.aspx have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
/cdha/About_folder/CDHA/About/About_CDHA.aspx and /cdha/About_folder/About_CDHA/CDHA/About/About_CDHA.aspx use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
/achd took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
10 small tap targets
10 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v4.7.0/css/font-awesome-css.min.css' from origin 'htt…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://cdha.ca does not redirect to https, so some visitors land on the insecure version.
10 links through redirect chains
10 links go through two or more redirects, for example https://www.cdha.ca/imagebank/.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cdha.ca).
Valid certificate (57 days left)
The certificate from Let's Encrypt · YE2 verifies for cdha.ca and is valid for another 57 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 57 links work
All 57 links checked from your homepage (40 internal, 17 external) answered without errors.
Domain and trust
No CAA record
cdha.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cdha.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearscdha.ca was registered in Nov 2000 through Rebel.ca Corp.. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
cdha.ca is registered until Feb 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 103 words
The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join CDHA Now”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Information”, “Join or Renew Today!” and “Join Now”.
1 short form
A short form (2 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:209.217.84.157 include:spf.protection.outlook.com include:spf-eu.emailsignatures365.com include:sendgrid.net…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Company
- Founded
- 1963
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on cdha.ca, including 14 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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