chippogolf.com website review

About 196 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 images could be 168 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Privy, Shopify and boldcommerce.com and others), adding 314 KiB and 130 ms of main-thread time.

1 long task block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

18 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 11 characters: “Chippo Golf”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://chippogolf.com/search?q={search_term_string}")”.

2 links have no real href, so search engines can't follow them.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 36 pages on chippogolf.com and 20 external pages.

https://chippogolf.com/products/chippo-headcover declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://chippogolf.com/products/chippo-headcover all use the title “Chippo Golf”. Search engines can't tell which page to show for a search, so each competes with the others.

https://chippogolf.com/collections/shop-chippo, https://chippogolf.com/pages/howtoplaychippo, https://chippogolf.com/blogs/media-coverage and https://chippogolf.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

https://chippogolf.com/collections/shop-chippo, https://chippogolf.com/pages/howtoplaychippo, https://chippogolf.com/pages/chippo-for-charity and https://chippogolf.com/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://chippogolf.com/cdn/shop/t/22/assets/bold-custom.css?v=2735' because its MIME type …”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.