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cimc.com website review

Visit site (opens in a new tab)Reviewed 30 October 202651 issues · 102 checks

This review found 51 issues worth fixing on cimc.com, 19 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
9.4 s1.7 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20267.9 s
May 23, 20268.5 s
May 30, 20267.2 s
Jun 6, 20266.2 s
Jun 13, 20265.2 s
Jun 20, 20264.5 s
Jun 27, 20263.9 s
Jul 4, 20263.5 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20264.0 s
Aug 29, 20264.4 s
Sep 5, 20263.4 s
Sep 12, 20263.1 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
90 ms72 msJun 13Aug 174 ms
Show as table
DateReal-visitor tap response (INP)
Jun 13, 202684 ms
Jun 27, 202686 ms
Jul 4, 202688 ms
Jul 11, 202677 ms
Jul 25, 202674 ms
Aug 1, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix64
  • Improve image delivery

    1.9 s · 2.1 MB

    15 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Reduce unused JavaScript

    650 ms · 756 KiB

    About 756 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Euroland, Clarity and Baidu Analytics and others), adding 1.5 MB and 663 ms of main-thread time.

  • Minify JavaScript

    678 KiB

    678 KiB could be saved by minifying JavaScript.

  • Euroland adds 507 ms

    507 ms

    Euroland costs a phone 507 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    500 ms · 114 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

  • Reduce unused CSS

    160 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 678 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 11.7 s

    11.7 s

    Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 84 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 63% faster for real visitors

    -63%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 7.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 112 ms

    112 ms

    Scripts block the page for only 112 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 4.5 MB in 95 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 95 requests on a phone: images 2.8 MB (35), scripts 1.6 MB (24) and stylesheets 96 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    908 KiB

    7 images are downloaded at several times the size a phone draws them, for example 20250918045218243.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 908 KiB.

  • 13 images in older formats

    13 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (146 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7786
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9174
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.cimc.com/sitemap.xml, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 83 internal links, 33 external

    The homepage links to 83 pages on cimc.com and 33 external pages.

3 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “中国国际海运集装箱(集团)股份有限公司(简称:中集集团),是一家为全球市场提供“现代化交通运输装备和服务”的企业集团,主要经营集装箱、道路运输车辆、能源、化工及食品装备、海洋工程、机场设备、轨道装备、物流器材等装备的制造和服务。”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “CIMC中集集团官网-中国国际海运集装箱(集团)股份有限公司”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    /en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

4 to fixGoogle 7383
  • 28 small tap targets

    28 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “jwplayer is not defined”.

  • 15 distorted images

    15 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 1 broken external link

    1 link to other sites is dead, for example https://www.douyin.com/user/MS4wLjABAAAATTySLNcfMph5sPTVR3f6vfYp7Dbz1mR_IIQasoWJYPoOJ6FkfhGwqO-hxUANdfm3 (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cimc.com).

  • Valid certificate (94 days left)

    The certificate from China Financial Certification Authority · CFCA OV OCA verifies for cimc.com and is valid for another 94 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cimc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cimc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    cimc.com was registered in Jul 1997 through Alibaba Cloud Computing Ltd. d/b/a HiChina (www.net.cn). An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2034

    cimc.com is registered until Jul 2034.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 25 words

    The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

Email authentication

1 to fix50
  • No DMARC policy

    cimc.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:218.17.99.64/29 ip4:218.17.99.80/29 ip4:118.143.206.44 ip4:118.143.206.34 ip4:121.35.242.198 ip4:58.251.39.1…”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
1980
Headquarters
Shenzhen

Upkeep, stack, hiring and company data from programmable.info

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This review found 51 issues on cimc.com, including 16 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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