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cisl.cam.ac.uk website review

Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 95 checks

This review found 35 issues worth fixing on cisl.cam.ac.uk, 10 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.6 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20262.1 s
Jun 13, 20262.7 s
Jun 20, 20263.1 s
Jun 27, 20263.5 s
Jul 4, 20263.7 s
Jul 11, 20263.5 s
Jul 18, 20263.3 s
Jul 25, 20262.7 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.3 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
265 ms118 msMay 9Oct 24202 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026235 ms
May 16, 2026229 ms
May 23, 2026225 ms
May 30, 2026220 ms
Jun 6, 2026242 ms
Jun 13, 2026248 ms
Jun 20, 2026232 ms
Jun 27, 2026210 ms
Jul 4, 2026172 ms
Jul 11, 2026143 ms
Jul 18, 2026137 ms
Jul 25, 2026135 ms
Aug 1, 2026135 ms
Aug 8, 2026160 ms
Aug 15, 2026173 ms
Aug 22, 2026178 ms
Aug 29, 2026177 ms
Sep 5, 2026174 ms
Sep 12, 2026185 ms
Sep 19, 2026195 ms
Sep 26, 2026194 ms
Oct 3, 2026196 ms
Oct 10, 2026202 ms
Oct 17, 2026204 ms
Oct 24, 2026202 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cisl.cam.ac.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cisl.cam.ac.uk at 0.4 s0.4 s
  2. cisl.cam.ac.uk at 0.8 s0.8 s
  3. cisl.cam.ac.uk at 1.1 s1.1 s
  4. cisl.cam.ac.uk at 1.5 s1.5 s
  5. cisl.cam.ac.uk at 1.9 s1.9 s
  6. cisl.cam.ac.uk at 2.3 s2.3 s
  7. cisl.cam.ac.uk at 2.6 s2.6 s
  8. cisl.cam.ac.uk at 3.0 s3.0 s

cisl.cam.ac.uk does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix57
  • Use efficient cache lifetimes

    2.9 s · 533 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (533 KiB).

  • Render-blocking requests

    3.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    460 ms · 229 KiB

    About 229 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Google Tag Manager adds 388 ms

    388 ms

    Google Tag Manager costs a phone 388 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 90 KiB

    3 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google/Doubleclick Ads), adding 538 KiB and 388 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 361 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A group of seven people sit in a bright, modern workspace, …”.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.183

    0.183

    The layout shifts by 0.183 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 202 ms

    202 ms

    Scripts block taps and scrolling for 202 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 235 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix88
  • An image on the first screen is lazy-loaded

    6-883x431.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    301 KiB

    2 images are downloaded at several times the size a phone draws them, for example ucam-logo-colour-text-black.svg at 2,363 px wide, shown at 84 px. Resized copies would save about 301 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (148 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.6 MB in 27 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 27 requests on a phone: images 649 KiB (9), scripts 615 KiB (8) and fonts 353 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9597
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 226 internal links, 21 external

    The homepage links to 226 pages on cisl.cam.ac.uk and 21 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Cambridge Institute for Sustainability Leadership (CISL)”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Home | Cambridge Institute for Sustainability Leadership (CISL)”.

  • Canonical URL set

    The canonical URL is https://www.cisl.cam.ac.uk/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cisl.cam.ac.uk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,281 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /contact-us-0 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages slow to respond

    /innovation, /policy-and-finance, /community, /resources, /contact-us-0 and /cop-climate-change-conference and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 2 broken external links

    2 links to other sites are dead, for example https://web.cisl.cam.ac.uk/cn/arm1c/cislbrochure (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cisl.cam.ac.uk).

  • Valid certificate (68 days left)

    The certificate from Let's Encrypt · YR2 verifies for cisl.cam.ac.uk and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cam.ac.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 576 words of copy

    The homepage carries about 576 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact us” and “Contact CLG”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix75
  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:mx.cam.ac.uk include:spf.protection.outlook.com include:spf.officernd.com include:spf.protection.outlook…”.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Hosting
Pantheon

Company

Founded
1989

Upkeep, stack, hiring and company data from programmable.info

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