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citadele.lv website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 100 checks
This review found 40 issues worth fixing on citadele.lv, 13 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.6 s |
| May 23, 2026 | 5.6 s |
| May 30, 2026 | 5.6 s |
| Jun 6, 2026 | 5.6 s |
| Jun 13, 2026 | 5.6 s |
| Jun 20, 2026 | 5.6 s |
| Jun 27, 2026 | 5.6 s |
| Jul 4, 2026 | 5.6 s |
| Jul 11, 2026 | 5.6 s |
| Jul 18, 2026 | 5.6 s |
| Jul 25, 2026 | 5.8 s |
| Aug 1, 2026 | 5.9 s |
| Aug 8, 2026 | 6.1 s |
| Aug 15, 2026 | 6.2 s |
| Aug 22, 2026 | 6.1 s |
| Aug 29, 2026 | 6.1 s |
| Sep 5, 2026 | 6.1 s |
| Sep 12, 2026 | 6.0 s |
| Sep 19, 2026 | 6.0 s |
| Sep 26, 2026 | 5.9 s |
| Oct 3, 2026 | 5.5 s |
| Oct 10, 2026 | 5.0 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 208 ms |
| May 23, 2026 | 205 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 205 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 207 ms |
| Jun 27, 2026 | 208 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 184 ms |
| Jul 25, 2026 | 181 ms |
| Aug 1, 2026 | 194 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 197 ms |
| Aug 22, 2026 | 198 ms |
| Aug 29, 2026 | 197 ms |
| Sep 5, 2026 | 199 ms |
| Sep 12, 2026 | 200 ms |
| Sep 19, 2026 | 202 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 206 ms |
| Oct 17, 2026 | 209 ms |
| Oct 24, 2026 | 211 ms |
| Oct 31, 2026 | 211 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.5 s · 1.2 MB58 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
2.6 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Google Analytics), adding 837 KiB and 974 ms of main-thread time.
Google Tag Manager adds 974 ms
974 msGoogle Tag Manager costs a phone 974 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
320 ms · 530 KiBAbout 530 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 320 ms faster on a phone.
Reduce unused CSS
450 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,841 HTML elements
The page has 1,841 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
Improve image delivery
141 KiB7 images could be 141 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 144 ms
144 msYour server sent the HTML in 144 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 15.9 s
15.9 sThe page becomes fully interactive after 15.9 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mickey Mouse pie Disneyland® Paris pils ar Visa un Disneyla…”. Most of its time is resource load delay (1.9 s).
Total Blocking Time: 640 ms
640 msScripts block taps and scrolling for 640 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 240 ms
240 msReal visitors wait 240 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 208 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.6 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 86 requests
2.2 MBYour homepage downloads 2.2 MB in 86 requests on a phone: scripts 1.3 MB (19), images 543 KiB (40) and fonts 250 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
31 KiB1 image is downloaded at several times the size a phone draws it, for example c_home.jpg at 834 px wide, shown at 224 px. Resized copies would save about 31 KiB.
8 images in older formats
8 images (371 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (125 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (34 elements)
All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
147 internal links, 29 external
The homepage links to 147 pages on citadele.lv and 29 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Sasniedz savus un sava uzņēmuma mērķus ātrāk ar Citadeli. Kļūsti par klientu ar selfiju un dari ikdienas finanšu lietas…”.
One H1 headline
Your main headline reads: “Laimē ceļojumu uz Disneyland® Paris!”.
Title: 41 characters
Your title is a healthy 41 characters: “Sākumlapa privātpersonām | Banka Citadele”.
Canonical URL set
The canonical URL is https://www.citadele.lv/lv/private/.
Structured data in place
Structured data found: BankOrCreditUnion, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.citadele.lv/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,511 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/lv/rewards has no <title>, so Google invents the link text in results.
2 pages without a meta description
/lv/cookies and /lv/rewards have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /lv/useful/online-bank, whose canonical is /lv/support/online-bank. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
/lv/rewards, /lv/private/c-cards/youth and /lv/private/c-cards/c-airbaltic have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
16 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://citadele.lv goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (citadele.lv).
Valid certificate (67 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for citadele.lv and is valid for another 67 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://citadele.lv redirects to the secure version.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 7 did not answer within 5 s.
Domain and trust
No CAA record
citadele.lv has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,508 words of copy
The homepage carries about 1,508 words of visible text.
2 checks passed
4 short forms
4 short forms (6 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:193.178.178.101 ip4:193.178.178.102 include:spf.tmes.trendmicro.com include:spf.protection.outlook.com inclu…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AS "Citadele banka"
Company
- Employees
- 1,097
- Founded
- 2010
- Headquarters
- Riga
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on citadele.lv, including 22 speed issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.