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conekta.com website review

Visit site (opens in a new tab)Reviewed 31 October 202633 issues · 98 checks

This review found 33 issues worth fixing on conekta.com, 8 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
149 ms82 msMay 9Oct 24137 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202690 ms
May 16, 202692 ms
May 23, 202692 ms
May 30, 202693 ms
Jun 6, 202690 ms
Jun 13, 202690 ms
Jun 20, 202696 ms
Jun 27, 2026108 ms
Jul 4, 2026125 ms
Jul 11, 2026132 ms
Jul 18, 2026135 ms
Jul 25, 2026136 ms
Aug 1, 2026136 ms
Aug 8, 2026137 ms
Aug 15, 2026141 ms
Aug 22, 2026138 ms
Aug 29, 2026133 ms
Sep 5, 2026129 ms
Sep 12, 2026125 ms
Sep 19, 2026124 ms
Sep 26, 2026124 ms
Oct 3, 2026127 ms
Oct 10, 2026130 ms
Oct 17, 2026131 ms
Oct 24, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of conekta.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. conekta.com at 0.4 s0.4 s
  2. conekta.com at 0.8 s0.8 s
  3. conekta.com at 1.1 s1.1 s
  4. conekta.com at 1.5 s1.5 s
  5. conekta.com at 1.9 s1.9 s
  6. conekta.com at 2.3 s2.3 s
  7. conekta.com at 2.6 s2.6 s
  8. conekta.com at 3.0 s3.0 s

conekta.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix56
  • Render-blocking requests

    1.8 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and Google Fonts and others), adding 5.2 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 819 KiB

    About 819 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • website-files.com adds 471 ms

    471 ms

    website-files.com costs a phone 471 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 646 ms

    646 ms

    Google Tag Manager costs a phone 646 ms of main-thread work and 920 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 984 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,687 HTML elements

    The page has 2,687 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    154 KiB

    6 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    57 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NUEVO Conekta Bundle, una sola integración para todo México…”.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 90 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 429 ms

    429 ms

    Scripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.162

    0.162

    The layout shifts by 0.162 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 114 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 114 requests on a phone: images 3.7 MB (64), scripts 1.3 MB (34) and stylesheets 106 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9094
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (88 elements)

    All page content should be contained by landmarks: 88 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 151 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 12 H1 headlines

    There are 12 <h1> headlines (“La forma más conveniente de pagar en México”, “14 añosperfeccionando los pagos en México” and “Todas las opciones para que cada mexicano pague c…”). One clear main headline is easier for people and search engines.

  • 48 internal links, 20 external

    The homepage links to 48 pages on conekta.com and 20 external pages.

6 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Somos la plataforma de pagos en línea que ayuda a tu negocio a cobrar en linea con efectivo, tarjeta o transferencia ba…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Conekta | Pagos en línea. Una conexión, todos los métodos de pago”.

  • Canonical URL set

    The canonical URL is https://www.conekta.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.conekta.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (922 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /solutions/billing has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://identity.conekta.com/Account/Register (503).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (conekta.com).

  • Valid certificate (86 days left)

    The certificate from Google Trust Services · WE1 verifies for conekta.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://conekta.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    conekta.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    conekta.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    conekta.com was registered in Jun 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2034

    conekta.com is registered until Jun 2034.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 922 words of copy

    The homepage carries about 922 words of visible text.

2 checks passed
  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 31 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mail.zendesk.com include:aspmx.pardot.com include:_spf.salesforce.com include:mk…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on conekta.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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