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controlup.com website review

Visit site (opens in a new tab)Reviewed 2 November 202647 issues · 105 checks

This review found 47 issues worth fixing on controlup.com, 15 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s2.4 sMay 16Oct 314.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.5 s
Aug 8, 20263.6 s
Aug 15, 20263.8 s
Aug 22, 20263.9 s
Aug 29, 20263.8 s
Sep 5, 20263.8 s
Sep 12, 20263.8 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20264.3 s
Oct 10, 20264.5 s
Oct 17, 20264.6 s
Oct 24, 20264.7 s
Oct 31, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
384 ms222 msMay 16Oct 31327 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026273 ms
May 23, 2026274 ms
May 30, 2026281 ms
Jun 6, 2026283 ms
Jun 13, 2026268 ms
Jun 20, 2026277 ms
Jun 27, 2026265 ms
Jul 4, 2026258 ms
Jul 11, 2026251 ms
Jul 18, 2026241 ms
Jul 25, 2026252 ms
Aug 1, 2026275 ms
Aug 8, 2026280 ms
Aug 15, 2026275 ms
Aug 22, 2026271 ms
Aug 29, 2026271 ms
Sep 5, 2026279 ms
Sep 12, 2026285 ms
Sep 19, 2026285 ms
Sep 26, 2026304 ms
Oct 3, 2026336 ms
Oct 10, 2026354 ms
Oct 17, 2026365 ms
Oct 24, 2026351 ms
Oct 31, 2026327 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of controlup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. controlup.com at 0.4 s0.4 s
  2. controlup.com at 0.8 s0.8 s
  3. controlup.com at 1.1 s1.1 s
  4. controlup.com at 1.5 s1.5 s
  5. controlup.com at 1.9 s1.9 s
  6. controlup.com at 2.3 s2.3 s
  7. controlup.com at 2.6 s2.6 s
  8. controlup.com at 3.0 s3.0 s

controlup.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix52
  • Reduce unused JavaScript

    2.0 s · 409 KiB

    About 409 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.4 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Use efficient cache lifetimes

    900 ms · 289 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (289 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and FontAwesome CDN and others), adding 1.3 MB and 1.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 157 KiB

    4 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 654 ms

    654 ms

    Google Tag Manager costs a phone 654 ms of main-thread work and 706 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 152 KiB

    About 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 27.4 s

    27.4 s

    Your largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.4 s

    29.4 s

    The page becomes fully interactive after 29.4 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 348 ms

    348 ms

    Real visitors wait 348 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 273 ms to 327 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 499 ms

    499 ms

    Scripts block taps and scrolling for 499 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 8.1 MB in 173 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 173 requests on a phone: images 5.5 MB (50), scripts 1.3 MB (45) and media 715 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 6 images below the first screen load straight away

    6 images further down the page (862 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    3 KiB

    1 image is downloaded at several times the size a phone draws it, for example controlup_diagram_mobile.webp at 1,200 px wide, shown at 390 px. Resized copies would save about 3 KiB.

  • 2 images in older formats

    2 images (123 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.3 g of CO₂ per visit

    2.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8290
  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 35 images without alt text

    35 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 6995
  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 201 internal links, 32 external

    The homepage links to 201 pages on controlup.com and 32 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Automate IT operations and resolve endpoint issues with agentic AI, while keeping IT in control. Explore our digital em…”.

  • One H1 headline

    Your main headline reads: “The AI Platform for IT Operations”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “ControlUp | AI Platform & Digital Employee Experience for IT”.

  • Canonical URL set

    The canonical URL is https://www.controlup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.controlup.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,780 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 47 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 pages share a title

    / and /fr all use the title “ControlUp | AI Platform & Digital Employee Experience for IT”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /download-center has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (controlup.com).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YR1 verifies for controlup.com and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://controlup.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors.

Domain and trust

  • No CAA record

    controlup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 16 years old

    16 years

    controlup.com was registered in Sep 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    controlup.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2028

    controlup.com is registered until Sep 2028.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 625 words of copy

    The homepage carries about 625 words of visible text.

4 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Download Center”, “Pricing” and “Get a Demo”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_s00828966.autospf.email -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Google Cloud

Hiring

Hiring
9 open roles
Teams
Sales (4), HR (2), CSM (1), Engineering (1)
Job board
lever

Company

Founded
2012
Headquarters
San Jose

Upkeep, stack, hiring and company data from programmable.info

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