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controlup.com website review
Visit site (opens in a new tab)Reviewed 2 November 202647 issues · 105 checks
This review found 47 issues worth fixing on controlup.com, 15 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.6 s |
| Oct 24, 2026 | 4.7 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 273 ms |
| May 23, 2026 | 274 ms |
| May 30, 2026 | 281 ms |
| Jun 6, 2026 | 283 ms |
| Jun 13, 2026 | 268 ms |
| Jun 20, 2026 | 277 ms |
| Jun 27, 2026 | 265 ms |
| Jul 4, 2026 | 258 ms |
| Jul 11, 2026 | 251 ms |
| Jul 18, 2026 | 241 ms |
| Jul 25, 2026 | 252 ms |
| Aug 1, 2026 | 275 ms |
| Aug 8, 2026 | 280 ms |
| Aug 15, 2026 | 275 ms |
| Aug 22, 2026 | 271 ms |
| Aug 29, 2026 | 271 ms |
| Sep 5, 2026 | 279 ms |
| Sep 12, 2026 | 285 ms |
| Sep 19, 2026 | 285 ms |
| Sep 26, 2026 | 304 ms |
| Oct 3, 2026 | 336 ms |
| Oct 10, 2026 | 354 ms |
| Oct 17, 2026 | 365 ms |
| Oct 24, 2026 | 351 ms |
| Oct 31, 2026 | 327 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
controlup.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.0 s · 409 KiBAbout 409 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Render-blocking requests
1.4 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Use efficient cache lifetimes
900 ms · 289 KiB19 files are served with short cache lifetimes, so returning visitors download them again (289 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and FontAwesome CDN and others), adding 1.3 MB and 1.0 s of main-thread time.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
600 ms · 157 KiB4 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 654 ms
654 msGoogle Tag Manager costs a phone 654 ms of main-thread work and 706 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 152 KiBAbout 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Minify JavaScript
150 ms · 5 KiB5 KiB could be saved by minifying JavaScript.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 27.4 s
27.4 sYour largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user INP: 348 ms
348 msReal visitors wait 348 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 273 ms to 327 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 65% slower for real visitors
+65%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 499 ms
499 msScripts block taps and scrolling for 499 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.1 MB in 173 requests
8.1 MBYour homepage downloads 8.1 MB in 173 requests on a phone: images 5.5 MB (50), scripts 1.3 MB (45) and media 715 KiB (1). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.
6 images below the first screen load straight away
6 images further down the page (862 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
3 KiB1 image is downloaded at several times the size a phone draws it, for example controlup_diagram_mobile.webp at 1,200 px wide, shown at 390 px. Resized copies would save about 3 KiB.
2 images in older formats
2 images (123 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
35 images without alt text
35 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (33 elements)
All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
201 internal links, 32 external
The homepage links to 201 pages on controlup.com and 32 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Automate IT operations and resolve endpoint issues with agentic AI, while keeping IT in control. Explore our digital em…”.
One H1 headline
Your main headline reads: “The AI Platform for IT Operations”.
Title: 60 characters
Your title is a healthy 60 characters: “ControlUp | AI Platform & Digital Employee Experience for IT”.
Canonical URL set
The canonical URL is https://www.controlup.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.controlup.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,780 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 47 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and /fr all use the title “ControlUp | AI Platform & Digital Employee Experience for IT”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/download-center has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
1 small tap target
1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (controlup.com).
Valid certificate (67 days left)
The certificate from Let's Encrypt · YR1 verifies for controlup.com and is valid for another 67 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://controlup.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
No CAA record
controlup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 16 years old
16 yearscontrolup.com was registered in Sep 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
controlup.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Sep 2028
controlup.com is registered until Sep 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 625 words of copy
The homepage carries about 625 words of visible text.
4 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Download Center”, “Pricing” and “Get a Demo”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 6 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_s00828966.autospf.email -all”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Google Cloud
Hiring
- Hiring
- 9 open roles
- Teams
- Sales (4), HR (2), CSM (1), Engineering (1)
- Job board
- lever
Company
- Founded
- 2012
- Headquarters
- San Jose
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on controlup.com, including 25 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.