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crystalrivergems.com website review
Visit site (opens in a new tab)Reviewed 13 November 202624 issues · 77 checks
This review found 24 issues worth fixing on crystalrivergems.com, 4 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,212 of 108,715 reviewed websitesbeats 97%
- #1,098 of 61,685 online storesbeats 97%
- #1,065 of 56,290 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 100 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 107 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 115 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 109 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 105 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 98 ms |
| Oct 31, 2026 | 104 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Reduce unused JavaScript
4.2 s · 820 KiBAbout 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Use efficient cache lifetimes
900 ms · 110 KiB10 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 348 KiB14 images could be 348 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google CDN and omnisnippet1.com and others), adding 2.0 MB and 452 ms of main-thread time.
Shopify adds 261 ms
261 msShopify costs a phone 261 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 992 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,039 HTML elements
The page has 2,039 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 103 ms
103 msGoogle CDN costs a phone 103 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
290 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.
Render-blocking requests
200 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.1 s
14.1 sYour largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 100 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 454 ms
454 msReal visitors wait 454 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Total Blocking Time: 41 ms
41 msScripts block the page for only 41 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.2 MB in 440 requests
4.2 MBYour homepage downloads 4.2 MB in 440 requests on a phone: scripts 1.5 MB (174), other files 1.5 MB (221) and images 732 KiB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
crg-03-whatnot-square-subtle-flow-v3.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (231 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
319 internal links, 13 external
The homepage links to 319 pages on crystalrivergems.com and 13 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Shop wholesale crystals, bulk gemstones, minerals, fossils, and gemstone jewelry from a family-owned Pittsburgh rock sh…”.
One H1 headline
Your main headline reads: “Pittsburgh’s Source for Crystals, Minerals & Jewelry”.
Title: 60 characters
Your title is a healthy 60 characters: “Wholesale Crystals, Gemstones & Jewelry | Crystal River Gems”.
Canonical URL set
The canonical URL is https://crystalrivergems.com/.
Structured data in place
Structured data found: BreadcrumbList, WebSite and WholesaleStore.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://crystalrivergems.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,259 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://crystalrivergems.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://crystalrivergems.com/collections/small-rare-crystals, https://crystalrivergems.com/collections/cut-base, https://crystalrivergems.com/collections/tektites-meteorites and https://crystalrivergems.com/collections/tools have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://crystalrivergems.com/collections/rough-stone, https://crystalrivergems.com/collections/tumbled-stone and https://crystalrivergems.com/collections/raw-crystals-clusters have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 155 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Requests the notification permission on page load
Requests the notification permission on page load.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
23 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 584 words of copy
The homepage carries about 584 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP JEWELRY SALE” and “JOIN US LIVE ON WHATNOT”.
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Contact” and “Shop Jewelry Sale”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 108 testimonial or review blocks and a star rating.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crystalrivergems.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tinyseo Ai Seo Speed · Judge Me Reviews · Inbox · Gsc Instagram Feed · Omnisend · Bespoke Shipping · Forms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on crystalrivergems.com, including 13 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.