Website review, no card needed
crystalsrawhoney.com website review
Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 85 checks
This review found 30 issues worth fixing on crystalsrawhoney.com, 8 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,890 of 108,666 reviewed websitesbeats 60%
- #24,636 of 61,650 online storesbeats 54%
- #23,782 of 56,259 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 110 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 109 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 113 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 118 ms |
| Oct 31, 2026 | 123 ms |
| Nov 7, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.3 s
1.8 s
2.2 s
2.7 s
3.1 s
3.6 s
Speed
Reduce unused JavaScript
3.6 s · 654 KiBAbout 654 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Improve image delivery
600 ms · 1.1 MB10 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and Shopify and others), adding 4.9 MB and 449 ms of main-thread time.
Shopify adds 106 ms
106 msShopify costs a phone 106 ms of main-thread work and 3.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
rebuyengine.com adds 166 ms
166 msrebuyengine.com costs a phone 166 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
50 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Use efficient cache lifetimes
48 KiB16 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 29.5 s
29.5 sYour largest element takes 29.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 487 ms
487 msReal visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 190 ms
190 msScripts block the page for only 190 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 350 requests
7.8 MBYour homepage downloads 7.8 MB in 350 requests on a phone: images 4.9 MB (48), scripts 1.5 MB (116) and other files 955 KiB (155). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
2.4 MB7 images are downloaded at several times the size a phone draws them, for example image.jpg at 4,032 px wide, shown at 135 px. Resized copies would save about 2.4 MB.
2 images over 500 KB
2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
14 images below the first screen load straight away
14 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.20 g of CO₂e: 263.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “U.S.-made Raw Honey From beekeepers you can trust”). One clear main headline is easier for people and search engines.
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
88 internal links, 9 external
The homepage links to 88 pages on crystalsrawhoney.com and 9 external pages.
5 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Raw Natural Honey for Sale | Crystal’s Honey”.
Canonical URL set
The canonical URL is https://crystalsrawhoney.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://crystalsrawhoney.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,142 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://crystalsrawhoney.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://crystalsrawhoney.com/collections/maple-syrup/Vermont, whose canonical is https://crystalsrawhoney.com/collections/maple-syrup. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56014763&Ver=2&mid=b8c64a2c-e482-470f-96c5-c2b8fa8d34a0&bo=1&sid=aa8034c0df3711f18d647569af68dd32&vid=aa8073b0df3711f1b1bc031753407f29&vids=1&msclkid=N&pi=918639831&lg.
16 small tap targets
16 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'style')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,166 words of copy
The homepage carries about 1,166 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP RAW HONEY JARS”.
11 calls to action
The homepage has 11 calls to action, for example “Shop raw honey jars”, “Shop Blueberry Raw Honey” and “Shop Cranberry Raw Honey”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 29 testimonial or review blocks, 1 customer or partner logo and a star rating.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crystalsrawhoney.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Cbb Shipping Rates · Rebuy Personalization Engine · Forms · answerbase.com · rebuyengine.com · Hulk Product Options
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on crystalsrawhoney.com, including 13 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.