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crystaltreecr.com website review
Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 72 checks
This review found 29 issues worth fixing on crystaltreecr.com, 8 of them high impact, across 72 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,843 of 108,666 reviewed websitesbeats 66%
- #20,585 of 61,650 online storesbeats 60%
- #19,916 of 56,259 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 18, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 118 ms |
| Nov 7, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.4 s
4.0 s
4.7 s
5.4 s
Speed
Improve image delivery
2.1 s · 11.4 MB120 images could be 11.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.
Render-blocking requests
1.5 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
3 third-party services on the page
3 third-party services load with your homepage (Shopify, shop.app and securification.ai), adding 569 KiB and 520 ms of main-thread time.
Shopify adds 520 ms
520 msShopify costs a phone 520 ms of main-thread work and 566 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 778 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,602 HTML elements
The page has 1,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
164 KiBAbout 164 KiB of JavaScript is downloaded but never used on this page.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
4 KiB2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Temporada Studio Ghibli”.
Time to Interactive: 8.1 s
8.1 sThe page becomes fully interactive after 8.1 s. Good is under 3.8 s.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 241 ms
241 msScripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 425 ms
425 msReal visitors wait 425 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.5 MB in 326 requests
14.5 MBYour homepage downloads 14.5 MB in 326 requests on a phone: images 12.7 MB (120), other files 796 KiB (84) and scripts 735 KiB (109). Under 2 MB keeps phones on slow connections fast.
About 4.1 g of CO₂ per visit
4.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.10 g of CO₂e: 491.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (27 elements).
2 checks passed
Every image has alt text
All 170 images in the HTML carry an alt attribute.
25 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 27 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (12 characters)
Your title is only 12 characters: “Crystal Tree”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“Crystal Tree” and “STUDIO GHIBLI”). One clear main headline is easier for people and search engines.
124 internal links, 8 external
The homepage links to 124 pages on crystaltreecr.com and 8 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://crystaltreecr.com/en.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://crystaltreecr.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://crystaltreecr.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://crystaltreecr.com/en/collections/ropa, https://crystaltreecr.com/en/collections/prototipo-1-0, https://crystaltreecr.com/en/collections/gorras, https://crystaltreecr.com/en/collections/personalizado, https://crystaltreecr.com/en/collections/hoodie-sueter and https://crystaltreecr.com/en/blogs/info and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://crystaltreecr.com/products/botella-shift-violet-evergarden, whose canonical is https://crystaltreecr.com/en/products/botella-shift-violet-evergarden. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://crystaltreecr.com/en/pages/contactanos, https://crystaltreecr.com/en/collections and https://crystaltreecr.com/en/products/collector-pack-studio-ghibli have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://crystaltreecr.com/en/collections has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error loading currency rates: TypeError: Failed to fetch”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 47 words
The homepage has only about 47 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Coffee Shop” and “Show Coffee Shop submenu”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crystaltreecr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on crystaltreecr.com, including 13 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.