Website review, no card needed

cuervo.com logo

cuervo.com website review

Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 101 checks

This review found 39 issues worth fixing on cuervo.com, 17 of them high impact, across 101 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.9 sMay 16Oct 314.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.6 s
Sep 26, 20263.7 s
Oct 3, 20263.9 s
Oct 10, 20264.0 s
Oct 17, 20264.0 s
Oct 24, 20264.0 s
Oct 31, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
126 ms101 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026108 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026107 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026115 ms
Jul 11, 2026115 ms
Jul 18, 2026115 ms
Jul 25, 2026117 ms
Aug 1, 2026115 ms
Aug 8, 2026114 ms
Aug 15, 2026117 ms
Aug 22, 2026121 ms
Aug 29, 2026120 ms
Sep 5, 2026123 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026118 ms
Oct 10, 2026120 ms
Oct 17, 2026119 ms
Oct 24, 2026116 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cuervo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cuervo.com at 0.4 s0.4 s
  2. cuervo.com at 0.8 s0.8 s
  3. cuervo.com at 1.1 s1.1 s
  4. cuervo.com at 1.5 s1.5 s
  5. cuervo.com at 1.9 s1.9 s
  6. cuervo.com at 2.3 s2.3 s
  7. cuervo.com at 2.6 s2.6 s
  8. cuervo.com at 3.0 s3.0 s

cuervo.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix51
  • Reduce unused CSS

    1.6 s · 211 KiB

    About 211 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Reduce unused JavaScript

    1.1 s · 214 KiB

    About 214 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Improve image delivery

    1.2 MB

    9 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 142 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and resonate.com and others), adding 754 KiB and 537 ms of main-thread time.

  • Google Tag Manager adds 376 ms

    376 ms

    Google Tag Manager costs a phone 376 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 881 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.9 s

    4.9 s

    Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 7.8 s

    7.8 s

    The first text or image appears after 7.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 287 ms

    287 ms

    Scripts block taps and scrolling for 287 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 14.1 MB in 153 requests

    14.1 MB

    Your homepage downloads 14.1 MB in 153 requests on a phone: images 10.4 MB (77), media 2.7 MB (1) and scripts 648 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    717 KiB

    3 images are downloaded at several times the size a phone draws them, for example cuervo-best-canned-cocktails-premade-margaritas-1.jpg at 2,000 px wide, shown at 362 px. Resized copies would save about 717 KiB.

  • 34 images in older formats

    34 images (9.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    4.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.00 g of CO₂e: 480.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 10093
  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 19 form fields without a label

    19 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 64 internal links, 18 external

    The homepage links to 64 pages on cuervo.com and 18 external pages.

7 checks passed
  • Meta description: 73 characters

    Your meta description is 73 characters: “Jose Cuervo, the number one tequila in the world. An original since 1795.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Jose Cuervo® Tequila | The Tequila that invented Tequila”.

  • Canonical URL set

    The canonical URL is https://cuervo.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cuervo.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 39 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    /product-quiz and /store-locator have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=16005119&tm=gtm002&Ver=2&mid=5cef5eea-c364-4da3-b6b1-e85466615ef8&bo=1&sid=285e3f90d65d11f1a70ab1e8c3a8b514&vid=285e70b0d65d11f19162b78a2615b8f3&vids=1&msclkid=N&pi=91.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    37 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cuervo.com).

  • Valid certificate (39 days left)

    The certificate from Google Trust Services · WR1 verifies for cuervo.com and is valid for another 39 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cuervo.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (38 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    cuervo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cuervo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    cuervo.com was registered in May 1995 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2029

    cuervo.com is registered until May 2029.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 578 words of copy

    The homepage carries about 578 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Devil's Reserve Raise A Little Hell”, “Devils Reserve” and “SHOP NOW”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and The Trade Desk and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.all-in-one-wp-security-and-firewall 5.4.10 → 5.5.1

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
WordPress.com

Company

Founded
1795

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on cuervo.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25