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dako.de website review

Visit site (opens in a new tab)Reviewed 24 October 202622 issues · 95 checks

This review found 22 issues worth fixing on dako.de, 6 of them high impact, across 95 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.5 sMay 2Oct 172.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.9 s
May 9, 20263.1 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.8 s
Jun 20, 20263.0 s
Jun 27, 20263.1 s
Jul 4, 20263.4 s
Jul 11, 20263.7 s
Jul 18, 20263.7 s
Jul 25, 20263.6 s
Aug 1, 20263.3 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
113 ms95 msMay 2Oct 17109 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202697 ms
May 9, 202697 ms
May 16, 202698 ms
May 23, 202698 ms
May 30, 2026102 ms
Jun 6, 202699 ms
Jun 13, 202698 ms
Jun 20, 2026102 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 202699 ms
Jul 25, 202699 ms
Aug 1, 202699 ms
Aug 8, 2026100 ms
Aug 15, 2026104 ms
Aug 22, 2026107 ms
Aug 29, 2026110 ms
Sep 5, 2026111 ms
Sep 12, 2026103 ms
Sep 19, 2026101 ms
Sep 26, 2026103 ms
Oct 3, 2026110 ms
Oct 10, 2026111 ms
Oct 17, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dako.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dako.de at 0.4 s0.4 s
  2. dako.de at 0.8 s0.8 s
  3. dako.de at 1.1 s1.1 s
  4. dako.de at 1.5 s1.5 s
  5. dako.de at 1.9 s1.9 s
  6. dako.de at 2.3 s2.3 s
  7. dako.de at 2.6 s2.6 s
  8. dako.de at 3.0 s3.0 s

dako.de does not allow embedding, so this is Google's rendering of the page.

Speed

1 to fix99
  • 1,756 HTML elements

    The page has 1,756 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99 (desktop: 99). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 87 ms of it running JavaScript. That is comfortably low.

  • Server response: 224 ms

    224 ms

    Your server sent the HTML in 224 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Gewinnen Sie Handlungsspielraum für Ihr Unternehmen Mit DAK…”.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 2.0 s

    2.0 s

    The page is fully interactive after 2.0 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.17 g of CO₂e: 20.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 608 KiB in 10 requests

    608 KiB

    Your homepage downloads 608 KiB in 10 requests on a phone: fonts 438 KiB (5), HTML 98 KiB (1) and images 68 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8991
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (53 elements)

    All page content should be contained by landmarks: 53 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Digitalisierung und Telematik für Transport & Logistik | DAKO GmbH”.

  • 124 internal links, 16 external

    The homepage links to 124 pages on dako.de and 16 external pages.

7 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “Ihr Experte für Digitalisierung und Telematik in der Transport- und Logistikbranche. ✚ Erfahren Sie mehr über unsere Lö…”.

  • One H1 headline

    Your main headline reads: “Mit DAKO digitalisieren Sie IhreTransport- und Logistikprozesse”.

  • Canonical URL set

    The canonical URL is https://www.dako.de/.

  • Structured data in place

    Structured data found: ImageObject, Organization, Person, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dako.de/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,032 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 16 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /dako-fleet/hardware, whose canonical is /produkte/hardware. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages slow to respond

    /dako-fleet, /dako-fleet/apps, /dako-fleet/schnittstellen, /dako-fleet/hardware, /dako-sales and /dako-sales/dako-sales-demo and 5 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix89
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dako.de).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YR2 verifies for dako.de and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://dako.de redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 1 did not answer within 5 s.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org to issue certificates for dako.de, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 8-field form

    Your longest form asks for 8 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 305 words of copy

    The homepage carries about 305 words of visible text.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “DAKO Sales Demo”.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks, 16 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix40
  • No DMARC policy

    dako.de has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.nl2go.com ip4:62.159.246.16/28 -all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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