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ddgroup.com website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 102 checks

This review found 33 issues worth fixing on ddgroup.com, 13 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
143 ms117 msMay 9Oct 24120 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026137 ms
May 16, 2026136 ms
May 23, 2026134 ms
May 30, 2026134 ms
Jun 6, 2026132 ms
Jun 13, 2026136 ms
Jun 20, 2026138 ms
Jun 27, 2026138 ms
Jul 4, 2026135 ms
Jul 11, 2026136 ms
Jul 18, 2026135 ms
Jul 25, 2026136 ms
Aug 1, 2026138 ms
Aug 8, 2026139 ms
Aug 15, 2026140 ms
Aug 22, 2026136 ms
Aug 29, 2026137 ms
Sep 5, 2026130 ms
Sep 12, 2026128 ms
Sep 19, 2026128 ms
Sep 26, 2026128 ms
Oct 3, 2026128 ms
Oct 10, 2026127 ms
Oct 17, 2026124 ms
Oct 24, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ddgroup.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ddgroup.com at 0.9 s0.9 s
  2. ddgroup.com at 1.8 s1.8 s
  3. ddgroup.com at 2.7 s2.7 s
  4. ddgroup.com at 3.5 s3.5 s
  5. ddgroup.com at 4.4 s4.4 s
  6. ddgroup.com at 5.3 s5.3 s
  7. ddgroup.com at 6.2 s6.2 s
  8. ddgroup.com at 7.1 s7.1 s

ddgroup.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix49
  • Render-blocking requests

    1.3 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 75). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.2 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 614 KiB

    About 614 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 769 ms

    769 ms

    Google Tag Manager costs a phone 769 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Use efficient cache lifetimes

    521 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (521 KiB).

  • Reduce unused CSS

    450 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • Improve image delivery

    111 KiB

    7 images could be 111 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    55 KiB

    55 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 75 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 94 ms

    94 ms

    Your server sent the HTML in 94 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.5 MB in 134 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 134 requests on a phone: scripts 1.8 MB (47), fonts 892 KiB (4) and images 616 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    26 KiB

    1 image is downloaded at several times the size a phone draws it, for example ServiceandRepairs.757c13b4.png at 465 px wide, shown at 120 px. Resized copies would save about 26 KiB.

  • 3 images in older formats

    3 images (162 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (56 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9595
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 162 internal links, 5 external

    The homepage links to 162 pages on ddgroup.com and 5 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Dental Directory supplies over 12,000 dental practices in the UK with Dental and Aesthetic Supplies, Products and Servi…”.

  • One H1 headline

    Your main headline reads: “Small Bundles. Big Value.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Dental Directory - Dental and Aesthetic Supplies and Services”.

  • Canonical URL set

    The canonical URL is https://www.ddgroup.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ddgroup.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,071 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /track-your-order has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /track-your-order has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /cpr--first-aid took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343081031&tm=gtm002&Ver=2&mid=99aa67b3-24af-4117-8ccc-10c74bb25fad&bo=1&sid=eda645d0d13011f18624f5df72704a72&vid=eda66550d13011f1b58ea541cd6c2d5c&vids=1&msclkid=N&pi=9.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://md-eecad2978f7a43f5b7838c919258e6de.ecs.us-east-2.on.aws/events?cee=no' violates the following C…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 15 broken links to your own pages

    15 links from your homepage to your own site are broken, for example https://www.ddgroup.com/track-your-order/ (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ddgroup.com).

  • Valid certificate (178 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for ddgroup.com and is valid for another 178 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ddgroup.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    ddgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ddgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    ddgroup.com was registered in Jul 2001 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2028

    ddgroup.com is registered until Jul 2028.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign In or Register” and “Shop now”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Track Order”, “Shop now” and “Shop Now”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:sendgrid.net ip4:89.150.16.206 ip4:51.142.114.8 ip4:172.167.171.194 i…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Episerver

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on ddgroup.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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