Website review, no card needed
ddi.com website review
Visit site (opens in a new tab)Reviewed 27 October 202644 issues · 105 checks
This review found 44 issues worth fixing on ddi.com, 17 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.7 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.7 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.7 s |
| Oct 24, 2026 | 4.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 200 ms |
| May 16, 2026 | 211 ms |
| May 23, 2026 | 227 ms |
| May 30, 2026 | 215 ms |
| Jun 6, 2026 | 219 ms |
| Jun 13, 2026 | 213 ms |
| Jun 20, 2026 | 206 ms |
| Jun 27, 2026 | 207 ms |
| Jul 4, 2026 | 214 ms |
| Jul 11, 2026 | 220 ms |
| Jul 18, 2026 | 227 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 238 ms |
| Aug 8, 2026 | 232 ms |
| Aug 15, 2026 | 231 ms |
| Aug 22, 2026 | 227 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 226 ms |
| Sep 12, 2026 | 228 ms |
| Sep 19, 2026 | 228 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 227 ms |
| Oct 10, 2026 | 217 ms |
| Oct 17, 2026 | 220 ms |
| Oct 24, 2026 | 217 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.0 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Reduce unused JavaScript
1.8 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 515 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.1 s
A phone's processor spends 11.1 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 23
23/100Your mobile performance score is 23 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Intercom and Google CDN and others), adding 3.0 MB and 3.6 s of main-thread time.
Intercom adds 919 ms
919 msIntercom costs a phone 919 ms of main-thread work and 974 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 216 KiBAbout 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Improve image delivery
801 KiB13 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google CDN adds 712 ms
712 msGoogle CDN costs a phone 712 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 529 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
300 ms · 154 KiB18 files are served with short cache lifetimes, so returning visitors download them again (154 KiB).
Duplicated JavaScript
300 ms · 59 KiB59 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.
FontAwesome CDN adds 309 ms
309 msFontAwesome CDN costs a phone 309 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,549 HTML elements
The page has 1,549 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
VWO adds 100 ms
100 msVWO costs a phone 100 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.6 s
4.6 sReal visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A set of photos shows people smiling during meetings and co…”.
Time to Interactive: 32.3 s
32.3 sThe page becomes fully interactive after 32.3 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.8 s
2.8 sScripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Real-user INP: 208 ms
208 msReal visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.127
0.127The layout shifts by 0.127 while loading, so content jumps under the reader's thumb. Good is under 0.1.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 200 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.3 MB in 180 requests
5.3 MBYour homepage downloads 5.3 MB in 180 requests on a phone: scripts 2.6 MB (55), images 1.2 MB (49) and other files 737 KiB (50). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (778 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images far larger than shown
235 KiB5 images are downloaded at several times the size a phone draws them, for example suits_color_lines_zoom-min.png at 1,142 px wide, shown at 351 px. Resized copies would save about 235 KiB.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
133 internal links, 10 external
The homepage links to 133 pages on ddi.com and 10 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “DDI is a global leadership consulting firm with over 50 years of experience, offering learning and development solution…”.
One H1 headline
Your main headline reads: “Leadership development at the speed of business.”.
Title: 51 characters
Your title is a healthy 51 characters: “Leadership Development and Assessment Company | DDI”.
Canonical URL set
The canonical URL is https://www.ddi.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ddi.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,563 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (21 KiB, 53 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://ddi.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ddi.com).
Valid certificate (153 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for ddi.com and is valid for another 153 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ddi.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
No CAA record
ddi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ddi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 36 years old
36 yearsddi.com was registered in May 1990 through eNom, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
ddi.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
A 10-field form
Your longest form asks for 10 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,080 words of copy
The homepage carries about 1,080 words of visible text.
4 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Contact Us”, “Get a Demo” and “Careers Join the DDI team”.
Social proof on the page
Social proof on the homepage: 18 testimonial or review blocks, 14 customer or partner logos and 7 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ddi.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:167.89.48.77 -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Xandr (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on ddi.com, including 29 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.