ddny.com website review

2 images could be 326 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

62 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

About 299 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Accessibe Accessibility Overlay, Google Maps and Google Fonts and others), adding 593 KiB and 311 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

3 KiB could be saved by minifying CSS.

About 22 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Logo Douglaston Development”.

The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

39 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.4 MB in 82 requests on a phone: media 4.7 MB (3), images 1,000 KiB (49) and scripts 614 KiB (16). Under 2 MB keeps phones on slow connections fast.

9 images further down the page (260 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (73 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 23 pages on ddny.com and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/project/west-29th-street, /project/level-bk, /project/crossroads-plaza and /project/2850-webster-ave are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/project/west-29th-street, /project/2850-webster-ave, /privacy-policy and /terms-conditions have no meta description, so Google writes the search snippet from whatever text it finds.

/properties, /availabilities and /careers have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

3 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

douglastondevelopment.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

douglastondevelopment.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 229 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.