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defaience.com website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 92 checks

This review found 32 issues worth fixing on defaience.com, 10 of them high impact, across 92 checks. The most urgent: page weight: 15.6 MB in 486 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of defaience.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. defaience.com at 0.5 s0.5 s
  2. defaience.com at 1.0 s1.0 s
  3. defaience.com at 1.4 s1.4 s
  4. defaience.com at 1.9 s1.9 s
  5. defaience.com at 2.4 s2.4 s
  6. defaience.com at 2.9 s2.9 s
  7. defaience.com at 3.4 s3.4 s
  8. defaience.com at 3.9 s3.9 s

defaience.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix76
  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,774 HTML elements

    The page has 4,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    550 ms · 944 KiB

    28 images could be 944 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 1.5 MB and 535 ms of main-thread time.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused JavaScript

    406 KiB

    About 406 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 276 ms

    276 ms

    Shopify costs a phone 276 ms of main-thread work and 1,006 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    70 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix75
  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 312 ms

    312 ms

    Scripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 15.6 MB in 486 requests

    15.6 MB

    Your homepage downloads 15.6 MB in 486 requests on a phone: media 11.3 MB (1), images 1.5 MB (46) and scripts 1.4 MB (189). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.43 g of CO₂e: 531.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9592
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “” and “Your cart”). One clear main headline is easier for people and search engines.

  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 84 internal links, 4 external

    The homepage links to 84 pages on defaience.com and 4 external pages.

5 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “DEFAÏENCE | Sculpture for the Body”.

  • Canonical URL set

    The canonical URL is https://defaience.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://defaience.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,705 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 4 pages share 2 titles

    /products/daimon-dual-earring-atelier-edition and /products/daimon-dual-earring all use the title “Daimon Dual Earring - Earcuff – DEFAÏENCE”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    /pages/about, /pages/series-03, /pages/serie-02, /pages/serie-01 and /pages/collection have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /products/daimon-dual-earring-atelier-edition and /products/daimon-dual-earring use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    /pages/about, /pages/celebrities, /pages/series-03, /pages/serie-02, /pages/serie-01 and /pages/collection have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    36 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (defaience.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for defaience.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://defaience.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    defaience.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    defaience.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 5 years old

    5 years

    defaience.com was registered in Jun 2021 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    defaience.com is registered until Jun 2027.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 328 words of copy

    The homepage carries about 328 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP”, “Contact” and “Subscribe”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

3 to fix25
  • No SPF record

    defaience.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be defaience.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Inbox · T Lab Ai Translate · Klaviyo Email Marketing Sms · Smart Seo · Pagefly Ai Page Builder · Gdpr Cookie Consent · Orbe Geolocation · Forms · Back In Stock · useamp.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Faenza

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on defaience.com, including 12 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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