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devoefloral.com website review

Visit site (opens in a new tab)Reviewed 5 November 202623 issues · 92 checks

This review found 23 issues worth fixing on devoefloral.com, 2 of them high impact, across 92 checks. The most urgent: 100 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of devoefloral.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. devoefloral.com at 0.4 s0.4 s
  2. devoefloral.com at 0.8 s0.8 s
  3. devoefloral.com at 1.1 s1.1 s
  4. devoefloral.com at 1.5 s1.5 s
  5. devoefloral.com at 1.9 s1.9 s
  6. devoefloral.com at 2.3 s2.3 s
  7. devoefloral.com at 2.6 s2.6 s
  8. devoefloral.com at 3.0 s3.0 s

devoefloral.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 252 KiB

    13 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 147 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (147 KiB).

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,752 HTML elements

    The page has 1,752 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 38 ms

    38 ms

    Shopify costs a phone 38 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (FullStory, Shopify and rlets.com and others), adding 547 KiB and 271 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    81 KiB

    About 81 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix72
  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “autumn flower arrangement on fall decorated table”.

  • Time to Interactive: 6.7 s

    6.7 s

    The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 129 ms

    129 ms

    Scripts block the page for only 129 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    homepageBannerMetadata_Image_1758311559756.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 185 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 185 requests on a phone: images 686 KiB (25), other files 581 KiB (56) and scripts 417 KiB (64). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 100 text elements with low contrast

    100 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (FAQPage, LocalBusiness, Organization and WebSite) but with 1 problem, for example “LocalBusiness: logo is not an absolute URL ("//devoefloral.com/cdn/shop/files/devoelogo.png?v=16714…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 284 internal links, 3 external

    The homepage links to 284 pages on devoefloral.com and 3 external pages.

6 checks passed
  • Meta description: 121 characters

    Your meta description is 121 characters: “Florist near me for fresh flowers! Shop De Voe Floral online for same day delivery in Lena, IL. Birthday, wedding & mor…”.

  • One H1 headline

    Your main headline reads: “Get Same-Day Flower Delivery in Lena, IL”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Lena Florist | Same Day Flower Delivery by De Voe Floral”.

  • Canonical URL set

    The canonical URL is https://devoefloral.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://devoefloral.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,434 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Could not resolve value for site ID”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (devoefloral.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YE2 verifies for devoefloral.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://devoefloral.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    devoefloral.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    devoefloral.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    devoefloral.com was registered in Feb 2010 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    devoefloral.com is registered until Feb 2027.

Content and conversion

2 to fix90
  • Thin social proof

    Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,450 words of copy

    The homepage carries about 1,450 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Quick Shop” and “Shop Autumn Flowers”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Schedule Consultation”, “Shop By” and “Shop By Color”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be devoefloral.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.hostedemail.com ~all”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads FullStory (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Fullstory

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | FullStory
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 23 issues on devoefloral.com, including 10 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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