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devotionnutrition.com website review
Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 106 checks
This review found 40 issues worth fixing on devotionnutrition.com, 10 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #27,426 of 83,504 reviewed websitesbeats 62%
- #16,532 of 41,931 online storesbeats 54%
- #15,787 of 37,289 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 119 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 119 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.0 s · 744 KiBAbout 744 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 908 KiB31 files are served with short cache lifetimes, so returning visitors download them again (908 KiB).
Main-thread work: 10.3 s
A phone's processor spends 10.3 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,656 HTML elements
The page has 3,656 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, gotolstoy.com and Google Tag Manager and others), adding 2.8 MB and 2.0 s of main-thread time.
Improve image delivery
400 ms · 436 KiB16 images could be 436 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Shopify adds 530 ms
530 msShopify costs a phone 530 ms of main-thread work and 939 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
500 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
gotolstoy.com adds 358 ms
358 msgotolstoy.com costs a phone 358 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 319 ms
319 msGoogle Tag Manager costs a phone 319 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
cloudfront.net adds 228 ms
228 mscloudfront.net costs a phone 228 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 183 ms
183 msKlaviyo costs a phone 183 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
50 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.9 s
14.9 sYour largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bananas Foster\nProtein Powder”.
Time to Interactive: 24.4 s
24.4 sThe page becomes fully interactive after 24.4 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 361 ms
361 msReal visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 518 requests
5.2 MBYour homepage downloads 5.2 MB in 518 requests on a phone: scripts 2.3 MB (182), other files 1.3 MB (259) and images 1.0 MB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Cherry_Vanilla_Cotton_Candy_Launch_Web_Banner_-_Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
48 KiB1 image is downloaded at several times the size a phone draws it, for example upcart_header_logo_1785427696441.png at 3,034 px wide, shown at 175 px. Resized copies would save about 48 KiB.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 178.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Premium Protein, Dye-Free Hydration & Wellness | Devotion Nutrition”.
5 H1 headlines
There are 5 <h1> headlines (“Bananas FosterProtein Powder”, “Cotton Candy + Cherry Vanilla” and “Build Strength. Recover Faster.”). One clear main headline is easier for people and search engines.
Meta description is long (188 characters)
Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//devotionnutrition.com/cdn/shopifycloud/storefront/ass…”.
188 internal links, 13 external
The homepage links to 188 pages on devotionnutrition.com and 13 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://devotionnutrition.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://devotionnutrition.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,151 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (44 KiB, 179 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/pages/devotion-nutrition-event-page is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
/collections/best-sellers, /collections/banana-foster-protein-powder, /collections/flavor-blueberry and /collections/flavor-angel-food-cake have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/pages/devotion-nutrition-event-page and /collections/best-sellers have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to resource at 'https://sync-shop.up.railway.app/track/pixel' from origin 'https://devotionnutrition.com' has be…”.
2 checks passed
Tap targets are thumb-sized
52 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (devotionnutrition.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE2 verifies for devotionnutrition.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://devotionnutrition.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
devotionnutrition.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
devotionnutrition.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearsdevotionnutrition.com was registered in Feb 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
devotionnutrition.com is registered until Feb 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,636 words of copy
The homepage carries about 1,636 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.
23 calls to action
The homepage has 23 calls to action, for example “Shop All”, “Shop All Protein Flavors” and “Shop All HydroFLEX Flavors”.
7 short forms
7 short forms (0 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Tolstoy · Uppromote Affiliate · Aftersell · Affliate By Secomapp · Applovin Shop Integration · Smart Accessibility · Shopper Approved Reviews · Navidium Shipping Protection · Upcart · w3apps.co · nofraud.com · jsdelivr.net · cloudfront.net · wickedreports.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Pompano Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on devotionnutrition.com, including 21 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.