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devosoutdoor.com website review
Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 79 checks
This review found 36 issues worth fixing on devosoutdoor.com, 15 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,256 of 108,956 reviewed websitesbeats 39%
- #39,750 of 61,775 online storesbeats 31%
- #37,873 of 56,370 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 170 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 169 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 184 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 191 ms |
| Aug 29, 2026 | 199 ms |
| Sep 5, 2026 | 205 ms |
| Sep 12, 2026 | 210 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 227 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 237 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 219 ms |
| Oct 31, 2026 | 220 ms |
| Nov 7, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
3.0 s · 8.3 MB36 files are served with short cache lifetimes, so returning visitors download them again (8.3 MB).
Render-blocking requests
2.5 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Reduce unused JavaScript
1.9 s · 386 KiBAbout 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
4,421 HTML elements
The page has 4,421 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Klaviyo and Clarity and others), adding 1.5 MB and 756 ms of main-thread time.
Reduce unused CSS
600 ms · 86 KiBAbout 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Legacy JavaScript
450 ms · 64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
150 ms · 283 KiB8 images could be 283 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 199 ms
199 msKlaviyo costs a phone 199 ms of main-thread work and 627 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 219 ms
219 msFacebook costs a phone 219 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 127 ms
127 msScripts block the page for only 127 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 12.0 MB in 343 requests
12.0 MBYour homepage downloads 12.0 MB in 343 requests on a phone: media 7.7 MB (2), scripts 1.6 MB (119) and other files 954 KiB (147). Under 2 MB keeps phones on slow connections fast.
About 3.4 g of CO₂ per visit
3.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.39 g of CO₂e: 406.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Devos Outdoor | Telescoping Camping Lanterns & Portable Area Lights”.
3 H1 headlines
There are 3 <h1> headlines (“Devos Outdoor | Telescoping Camping Lanterns & Po…”, “Built to a Higher Standard” and “No Cord. Just Connection.”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
137 internal links, 8 external
The homepage links to 137 pages on devosoutdoor.com and 8 external pages.
6 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “Shop the LightRanger line of telescoping overhead camping lanterns and rechargeable portable area lights. Shop now.”.
Canonical URL set
The canonical URL is https://www.devosoutdoor.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.devosoutdoor.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
55%The HTML your server sends has 1,016 of the 1,843 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.devosoutdoor.com/llms.txt (43 KiB, 186 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
40 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,843 words of copy
The homepage carries about 1,843 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the LightRanger 2000” and “Shop the AMPak 145 Power Base”.
7 calls to action
The homepage has 7 calls to action, for example “Shop All Accessories”, “Contact Us” and “Shop the LightRanger 2000”.
15 short forms
15 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Meta Pixel and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
41 cookies set on arrival
41Opening the homepage sets 41 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at devosoutdoor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Elevate Ab Testing · Microsoft Clarity · Redo · Applovin Shop Integration · Dealeasy · Reviews Co Uk Product And Merchant Review Collection · govx.com · zonos.com · amazonaws.com · eventscalendar.co · retention.com · getredo.com · popfly.com · hubapi.com · cloudfront.net · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Springville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on devosoutdoor.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.