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dewitts.com website review
Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 116 checks
This review found 41 issues worth fixing on dewitts.com, 15 of them high impact, across 116 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #23,238 of 84,579 reviewed websitesbeats 67%
- #14,103 of 42,802 online storesbeats 60%
- #13,526 of 38,143 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 85 ms |
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 85 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 86 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 83 ms |
| Aug 29, 2026 | 83 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 89 ms |
| Oct 10, 2026 | 93 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 102 ms |
| Oct 31, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
dewitts.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.3 s · 806 KiBAbout 806 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Use efficient cache lifetimes
3.5 s · 785 KiB22 files are served with short cache lifetimes, so returning visitors download them again (785 KiB).
Improve image delivery
1.3 s · 1.1 MB25 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Render-blocking requests
1.6 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 1.7 MB and 820 ms of main-thread time.
Reduce unused CSS
750 ms · 135 KiBAbout 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 278 ms
278 msGoogle Tag Manager costs a phone 278 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 92 ms
92 msShopify costs a phone 92 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
goodapps.io adds 37 ms
37 msgoodapps.io costs a phone 37 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.5 s
24.5 sYour largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DeWitts™ Direct Fit® Aluminum Radiators”.
Time to Interactive: 24.6 s
24.6 sThe page becomes fully interactive after 24.6 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
42 images without width and height
42 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 371 ms
371 msScripts block taps and scrolling for 371 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 85 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 508 ms
508 msReal visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 287 requests
5.0 MBYour homepage downloads 5.0 MB in 287 requests on a phone: scripts 1.9 MB (78), images 1.4 MB (40) and other files 970 KiB (131). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
2024_DeWitts_Web_Banner_Draft_03.jpg weighs 615 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
744 KiB3 images are downloaded at several times the size a phone draws them, for example 2024_DeWitts_Web_Banner_Draft_03.jpg at 5,333 px wide, shown at 390 px. Resized copies would save about 744 KiB.
About 1.4 g of CO₂ per visit
1.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (98 characters)
Your title is 98 characters, so Google will cut it off around 60: “DeWitts™ Direct Fit® High-Performance Aluminum Radiators – DeWitts™ Direct Fit® Aluminum …”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
222 internal links, 7 external
The homepage links to 222 pages on dewitts.com and 7 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “DeWitts™ Direct Fit® Aluminum Radiators are assembled in Michigan and come with a Lifetime Warranty. Order your DeWitts…”.
One H1 headline
Your main headline reads: “Why DeWitts?”.
Canonical URL set
The canonical URL is https://www.dewitts.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dewitts.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (681 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
/pages/wishlist, /pages/c4-corvette, /pages/c6-corvette, /pages/c7-corvette, /collections/radiators and /products/id-date-tag-60-61 have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
/pages/c1-corvette, /pages/c2-corvette, /pages/c3-corvette and /pages/c5-corvette use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
/pages/wishlist, /products/c8-corvette-direct-fit-radiator and /collections/gm have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
/pages/c7-corvette, /products/c8-corvette-direct-fit-radiator, /collections/radiators and /collections/surge-tanks took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 85 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'success_msg')”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://g.page/r/CWVCtvacSM3ZEBM/review.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dewitts.com).
Valid certificate (41 days left)
The certificate from Let's Encrypt · YE2 verifies for dewitts.com and is valid for another 41 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://dewitts.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 4 did not answer within 5 s.
Domain and trust
DNSSEC is off
dewitts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsdewitts.com was registered in Jun 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for dewitts.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2028
dewitts.com is registered until Jun 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 364 words of copy
The homepage carries about 364 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order History”.
8 calls to action
The homepage has 8 calls to action, for example “Order History”, “Contact Us” and “Subscribe”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel, Hotjar and HubSpot.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be dewitts.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:162.210.4.43 include:spf.protection.outlook.com include:psgcommerce.com include:51214486.spf01.hubspotemail.…”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 6 of them by other companies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Gift Box · Xo Gallery · Powerful Form Builder · Announcement Bar With Slider · Essential Post Purchase Upsell · goodapps.io · fera.ai · gropulse.com · hubapi.com · tkdigital.dev
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
- It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Wixom
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on dewitts.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.