direktoptik.se website review

Your mobile performance score is 87 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

10 files are served with short cache lifetimes, so returning visitors download them again (559 KiB).

About 504 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Maps costs a phone 153 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Facebook, Google Maps and Salesforce Commerce Cloud and others), adding 944 KiB and 402 ms of main-thread time.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

9 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

6 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

Your title is only 12 characters: “Direkt Optik”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 192 pages on direktoptik.se and 4 external pages.

Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/boka-tid has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4058677&tm=gtm002&Ver=2&mid=f5566cf9-8d14-421c-970e-be20c5e02db7&bo=1&sid=c2da2fe0cd4011f1a03e5d1ca90319f6&vid=c2da47f0cd4011f1bf2ef7563d00c5b9&vids=1&msclkid=N&pi=918.

6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Large scripts ship without source maps.

1 link from your homepage to your own site is broken, for example https://www.direktoptik.se/innehall/?fdid=glasses-trends-2025 (404).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

direktoptik.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 343 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.