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dsquared2.com website review

Visit site (opens in a new tab)Reviewed 29 October 202634 issues · 100 checks

This review found 34 issues worth fixing on dsquared2.com, 9 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.0 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Aug 22, 20262.6 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
170 ms150 msMay 9Oct 24163 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026162 ms
May 16, 2026156 ms
May 23, 2026153 ms
May 30, 2026153 ms
Jun 6, 2026152 ms
Jun 13, 2026153 ms
Jun 20, 2026153 ms
Jun 27, 2026155 ms
Jul 4, 2026158 ms
Jul 11, 2026160 ms
Jul 18, 2026163 ms
Jul 25, 2026162 ms
Aug 1, 2026163 ms
Aug 8, 2026165 ms
Aug 15, 2026165 ms
Aug 22, 2026167 ms
Aug 29, 2026166 ms
Sep 5, 2026165 ms
Sep 12, 2026166 ms
Sep 19, 2026167 ms
Sep 26, 2026168 ms
Oct 3, 2026168 ms
Oct 10, 2026168 ms
Oct 17, 2026166 ms
Oct 24, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dsquared2.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dsquared2.com at 0.4 s0.4 s
  2. dsquared2.com at 0.8 s0.8 s
  3. dsquared2.com at 1.1 s1.1 s
  4. dsquared2.com at 1.5 s1.5 s
  5. dsquared2.com at 1.9 s1.9 s
  6. dsquared2.com at 2.3 s2.3 s
  7. dsquared2.com at 2.6 s2.6 s
  8. dsquared2.com at 3.0 s3.0 s

dsquared2.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix56
  • Reduce unused JavaScript

    1.5 s · 624 KiB

    About 624 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, naiz.fit and Facebook and others), adding 2.2 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    750 ms · 934 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (934 KiB).

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 615 ms

    615 ms

    Google Tag Manager costs a phone 615 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • naiz.fit adds 216 ms

    216 ms

    naiz.fit costs a phone 216 ms of main-thread work and 876 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,935 HTML elements

    The page has 1,935 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 32 ms

    32 ms

    Your server sent the HTML in 32 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This site uses its own and third-party profiling cookies to…”.

  • Total Blocking Time: 746 ms

    746 ms

    Scripts block taps and scrolling for 746 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 101 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 101 requests on a phone: scripts 2.2 MB (37), other files 72 KiB (33) and HTML 58 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (103 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8992
  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA role should be appropriate for the element (12 elements)

    ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (12 elements)

    Elements marked as presentational should be consistently ignored: 12 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 205 internal links, 8 external

    The homepage links to 205 pages on dsquared2.com and 8 external pages.

7 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Store DSQUARED2's collections of clothing, shoes, bags and accessories for men, women and children in the official onli…”.

  • One H1 headline

    Your main headline reads: “dsquared2-row”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “DSQUARED2® US | Online Official Store”.

  • Canonical URL set

    The canonical URL is https://www.dsquared2.com/us/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dsquared2.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (722 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /us/privacy-policy/privacy-policy.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 7 small tap targets

    7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 redirects before the homepage

    Opening https://dsquared2.com goes through 3 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dsquared2.com).

  • Valid certificate (133 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for dsquared2.com and is valid for another 133 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dsquared2.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 63 days

    dsquared2.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    dsquared2.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dsquared2.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    dsquared2.com was registered in Dec 1999 through EuroDNS S.A.. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 378 words of copy

    The homepage carries about 378 words of visible text.

3 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Sign In / Register”, “Track order” and “Register”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be dsquared2.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:185.15.202.13 ip4:185.15.202.4 a:mail.dsquared2.com a:production.eu01.dsquared2.demandware.net include:spf.p…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
AWS

Company

Founded
1996
Headquarters
Milan

Upkeep, stack, hiring and company data from programmable.info

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