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ebags.com website review

Visit site (opens in a new tab)Reviewed 25 October 202642 issues · 108 checks

This review found 42 issues worth fixing on ebags.com, 18 of them high impact, across 108 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
228 ms174 msMay 2Oct 17215 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026183 ms
May 9, 2026180 ms
May 16, 2026181 ms
May 23, 2026187 ms
May 30, 2026191 ms
Jun 6, 2026196 ms
Jun 13, 2026197 ms
Jun 20, 2026197 ms
Jun 27, 2026196 ms
Jul 4, 2026198 ms
Jul 11, 2026202 ms
Jul 18, 2026203 ms
Jul 25, 2026204 ms
Aug 1, 2026204 ms
Aug 8, 2026207 ms
Aug 15, 2026211 ms
Aug 22, 2026210 ms
Aug 29, 2026211 ms
Sep 5, 2026212 ms
Sep 12, 2026214 ms
Sep 19, 2026221 ms
Sep 26, 2026222 ms
Oct 3, 2026221 ms
Oct 10, 2026218 ms
Oct 17, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ebags.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ebags.com at 0.7 s0.7 s
  2. ebags.com at 1.4 s1.4 s
  3. ebags.com at 2.1 s2.1 s
  4. ebags.com at 2.8 s2.8 s
  5. ebags.com at 3.5 s3.5 s
  6. ebags.com at 4.2 s4.2 s
  7. ebags.com at 4.9 s4.9 s
  8. ebags.com at 5.6 s5.6 s

ebags.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix35
  • Render-blocking requests

    4.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Reduce unused JavaScript

    2.5 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Reduce unused CSS

    1.8 s · 325 KiB

    About 325 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 537 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).

  • audioeye.com adds 1.5 s

    1.5 s

    audioeye.com costs a phone 1.5 s of main-thread work and 353 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Signyfyd adds 1.0 s

    1.0 s

    Signyfyd costs a phone 1.0 s of main-thread work and 259 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Signyfyd and Google Tag Manager and others), adding 2.1 MB and 3.6 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 642 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 526 ms

    526 ms

    Google Tag Manager costs a phone 526 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 438 KiB

    5 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    450 ms · 84 KiB

    84 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    300 ms · 120 KiB

    Polyfills for old browsers add 120 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,722 HTML elements

    The page has 1,722 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    116 KiB

    116 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.1 s

    9.1 s

    The first text or image appears after 9.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.8 s

    27.8 s

    Your largest element takes 27.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Mother Lode collection continues to offer exceptional d…”.

  • Speed Index: 18.3 s

    18.3 s

    Visually, the page fills in at 18.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 42.0 s

    42.0 s

    The page becomes fully interactive after 42.0 s. Good is under 3.8 s.

  • Total Blocking Time: 856 ms

    856 ms

    Scripts block taps and scrolling for 856 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 183 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.5 MB in 218 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 218 requests on a phone: scripts 4.0 MB (95), images 2.0 MB (33) and other files 715 KiB (68). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9194
  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • Meta description is short (58 characters)

    Your meta description is only 58 characters: “Find amazing products in Mother Lode' today | Samsonite US”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 122 internal links, 12 external

    The homepage links to 122 pages on ebags.com and 12 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Mother Lode”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Mother Lode Travel Backpacks | Samsonite”.

  • Canonical URL set

    The canonical URL is https://shop.samsonite.com/collections/mother-lode/.

  • Structured data in place

    Structured data found: BreadcrumbList and ItemList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shop.samsonite.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (952 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 6 pages share a title

    /luggage/hardside-luggage, /luggage/softside-luggage, /luggage/wheeled-duffels, /luggage-new-arrivals, /collections/lightweight and /luggage-best-sellers all use the title “Access to this page has been denied”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages share a meta description

    /faqs.html, /contact-us.html and /returns.html use the same meta description. A description written for each page earns more clicks.

  • 10 pages without an H1

    /faqs.html, /contact-us.html, /returns.html, /, /luggage/hardside-luggage and /luggage/softside-luggage and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “GTM: Error fetching customer data: Error: Failed to fetch customer data”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    86 of 104 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://samsonite.registria.com/en/ (404).

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (shop.samsonite.com).

  • Valid certificate (17 days left)

    The certificate from Certainly · Certainly Intermediate R1 verifies for ebags.com and is valid for another 17 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ebags.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    samsonite.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    samsonite.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    samsonite.com was registered in Jul 1995 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2028

    samsonite.com is registered until Jul 2028.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BY COLLECTIONS” and “SHOP ALL”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Contact Us”, “Track Your Order” and “Shop by Collections”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, TikTok Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Go beyond the website

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This review found 42 issues on ebags.com, including 25 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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