drinkroue.com website review

About 172 KiB of JavaScript is downloaded but never used on this page.

7 third-party services load with your homepage (Klaviyo, JSDelivr CDN and Google CDN and others), adding 481 KiB and 105 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

1 image could be 25 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

5 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 16.3 MB in 124 requests on a phone: media 13.7 MB (2), scripts 815 KiB (46) and other files 658 KiB (63). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.61 g of CO₂e: 553.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

12 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is only 4 characters: “Roue”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 4 characters: “Roue”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 19 pages on drinkroue.com and 3 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://drinkroue.com/collections/all, https://drinkroue.com/collections and https://drinkroue.com/policies/privacy-policy use the same meta description. A description written for each page earns more clicks.

We fetched 10 pages linked from your homepage and read each the way a search engine does.

7 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 472 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.