each.com.au website review

About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 52 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics and others), adding 1.2 MB and 701 ms of main-thread time.

Google Tag Manager costs a phone 464 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.

A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

sanity.io costs a phone 0 ms of main-thread work and 669 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 images could be 207 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

Desktop scores 81 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Each is here to change the way care works with a more holis…”.

Scripts block taps and scrolling for 912 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 171 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 137 requests on a phone: scripts 1.2 MB (71), images 671 KiB (16) and fonts 177 KiB (1). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “Altogether better care - Each”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 389 pages on each.com.au and 4 external pages.

There is no https://www.each.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://www.each.com.au/services/audience/children, https://www.each.com.au/services/audience/families and https://www.each.com.au/services/audience/women took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

19 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src-attr 'none''. Eithe…”.

Chrome logged issues while loading the page (“Content security policy”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 365 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.