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ea.com website review

Visit site (opens in a new tab)Reviewed 11 October 202643 issues · 106 checks

This review found 43 issues worth fixing on ea.com, 19 of them high impact, across 106 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.4 s3.5 sApr 18Oct 35.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.9 s
Apr 25, 20263.8 s
May 2, 20263.7 s
May 9, 20263.7 s
May 16, 20263.8 s
May 23, 20263.8 s
May 30, 20263.9 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.1 s
Jun 27, 20264.2 s
Jul 4, 20264.3 s
Jul 11, 20264.4 s
Jul 18, 20264.4 s
Jul 25, 20264.4 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.4 s
Aug 29, 20264.5 s
Sep 5, 20264.5 s
Sep 12, 20264.6 s
Sep 19, 20264.9 s
Sep 26, 20265.0 s
Oct 3, 20265.2 s
Real-visitor tap response (INP)75th percentile, phones
491 ms249 msApr 18Oct 3308 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026278 ms
Apr 25, 2026284 ms
May 2, 2026288 ms
May 9, 2026286 ms
May 16, 2026285 ms
May 23, 2026277 ms
May 30, 2026280 ms
Jun 6, 2026289 ms
Jun 13, 2026300 ms
Jun 20, 2026311 ms
Jun 27, 2026313 ms
Jul 4, 2026320 ms
Jul 11, 2026324 ms
Jul 18, 2026328 ms
Jul 25, 2026327 ms
Aug 1, 2026328 ms
Aug 8, 2026323 ms
Aug 15, 2026324 ms
Aug 22, 2026346 ms
Aug 29, 2026396 ms
Sep 5, 2026436 ms
Sep 12, 2026463 ms
Sep 19, 2026338 ms
Sep 26, 2026315 ms
Oct 3, 2026308 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ea.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ea.com at 0.4 s0.4 s
  2. ea.com at 0.8 s0.8 s
  3. ea.com at 1.1 s1.1 s
  4. ea.com at 1.5 s1.5 s
  5. ea.com at 1.9 s1.9 s
  6. ea.com at 2.3 s2.3 s
  7. ea.com at 2.6 s2.6 s
  8. ea.com at 3.0 s3.0 s

ea.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix37
  • Use efficient cache lifetimes

    4.6 s · 815 KiB

    46 files are served with short cache lifetimes, so returning visitors download them again (815 KiB).

  • Reduce unused JavaScript

    1.9 s · 721 KiB

    About 721 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Improve image delivery

    1.8 s · 606 KiB

    8 images could be 606 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 662 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TrustArc and Google/Doubleclick Ads and others), adding 1.1 MB and 518 ms of main-thread time.

  • Google Tag Manager adds 482 ms

    482 ms

    Google Tag Manager costs a phone 482 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 48 ms

    48 ms

    Your server sent the HTML in 48 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “EA SPORTS FC27 key art with a footballer standing above a c…”.

  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 471 ms

    471 ms

    Real visitors wait 471 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.9 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 826 ms

    826 ms

    Real visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 278 ms to 308 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 92 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 92 requests on a phone: scripts 1.8 MB (42), images 756 KiB (13) and fonts 462 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    fc-27-logo-horizontal.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7985
  • Certain ARIA roles must be contained by particular parents (3 elements)

    Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 43 internal links, 16 external

    The homepage links to 43 pages on ea.com and 16 external pages.

6 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “We exist to inspire the world through Play. Electronic Arts is a leading publisher of games on Console, PC and Mobile.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Electronic Arts Home Page - Official EA Site”.

  • Canonical URL set

    The canonical URL is https://www.ea.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ea.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,054 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 18 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /ea-play has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://myaccount.ea.com/am/ui/payment-wallet/order-history.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ea.com).

  • Valid certificate (75 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for ea.com and is valid for another 75 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ea.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (39 internal, 9 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    ea.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ea.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 33 years old

    33 years

    ea.com was registered in Apr 1993 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    ea.com is registered until Apr 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,182 words of copy

    The homepage carries about 1,182 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Learn More”, “Buy Now” and “Join Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

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