ecohut.com.au website review

9 images could be 377 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

The page has 4,046 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 428 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Heroku costs a phone 37 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, Heroku and Google CDN and others), adding 573 KiB and 156 ms of main-thread time.

148 KiB could be saved by minifying JavaScript.

3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Absolute Avocado Natural Soap, Front Packet”.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 205 requests on a phone: other files 809 KiB (107), scripts 764 KiB (80) and images 459 KiB (9). Under 2 MB keeps phones on slow connections fast.

1 image (55 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 47 pages on ecohut.com.au and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://ecohut.com.au/collections/eco-kitchenware, https://ecohut.com.au/collections/natural-bathroom-products, https://ecohut.com.au/collections/eco-garden-supplies, https://ecohut.com.au/collections/all, https://ecohut.com.au/policies/refund-policy and https://ecohut.com.au/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://ecohut.com.au/collections/eco-kitchenware, https://ecohut.com.au/collections/natural-bathroom-products, https://ecohut.com.au/collections/eco-garden-supplies, https://ecohut.com.au/pages/contact-us, https://ecohut.com.au/collections/all and https://ecohut.com.au/products/absolute-avocado-natural-soap and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 139 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.