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ecpat.org website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 97 checks

This review found 30 issues worth fixing on ecpat.org, 9 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.8 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.2 s
May 9, 20264.2 s
May 16, 20264.1 s
May 23, 20264.0 s
May 30, 20264.0 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.0 s
Jun 27, 20263.9 s
Jul 4, 20263.9 s
Jul 11, 20264.0 s
Jul 18, 20264.1 s
Jul 25, 20264.1 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.9 s
Aug 29, 20263.7 s
Sep 5, 20263.5 s
Sep 12, 20263.4 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
159 ms120 msMay 2Oct 17153 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026126 ms
May 9, 2026127 ms
May 16, 2026127 ms
May 23, 2026127 ms
May 30, 2026129 ms
Jun 6, 2026127 ms
Jun 13, 2026124 ms
Jun 20, 2026127 ms
Jun 27, 2026132 ms
Jul 4, 2026137 ms
Jul 11, 2026140 ms
Jul 18, 2026141 ms
Jul 25, 2026143 ms
Aug 1, 2026137 ms
Aug 8, 2026133 ms
Aug 15, 2026131 ms
Aug 22, 2026124 ms
Aug 29, 2026129 ms
Sep 5, 2026131 ms
Sep 12, 2026136 ms
Sep 19, 2026146 ms
Sep 26, 2026144 ms
Oct 3, 2026148 ms
Oct 10, 2026154 ms
Oct 17, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix61
  • Reduce unused JavaScript

    2.0 s · 372 KiB

    About 372 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    507 KiB

    2 images could be 507 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 316 ms

    316 ms

    Google Tag Manager costs a phone 316 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 444 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and cloudflare.com and others), adding 675 KiB and 457 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 15 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “STAND WITH US NOW TO END CHILD SEXUAL EXPLOITATION EVERYWHE…”.

  • Time to Interactive: 15.3 s

    15.3 s

    The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 126 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 145 ms

    145 ms

    Scripts block the page for only 145 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 81 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 81 requests on a phone: other files 1.2 MB (19), scripts 815 KiB (24) and images 608 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (97 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (97 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 103.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is short (12 characters)

    Your title is only 12 characters: “Home - ECPAT”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 63 internal links, 22 external

    The homepage links to 63 pages on ecpat.org and 22 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “A global network of organisations, in over 100 countries, working towards the same vision—to end the sexual exploitatio…”.

  • One H1 headline

    Your main headline reads: “Stand with us now to end child sexual exploitation everywhere.”.

  • Canonical URL set

    The canonical URL is https://ecpat.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ecpat.org/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (611 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without a meta description

    /who-we-are, /the-issue, /our-approach, /our-impact and /our-work/child-and-survivor-participation have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /our-approach and /our-impact took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://bsky.app/profile/ecpat.bsky.social (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ecpat.org).

  • Valid certificate (77 days left)

    The certificate from Let's Encrypt · YR1 verifies for ecpat.org and is valid for another 77 days.

  • http:// redirects to https

    http://ecpat.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    ecpat.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ecpat.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    ecpat.org was registered in Feb 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    ecpat.org is registered until Feb 2027.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 505 words of copy

    The homepage carries about 505 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”, “Contact” and “Subscribe”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and LinkedIn Insight.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.mailjet.com include:spf.protection.outlook.com include:app.sgizmo.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Company

Founded
1990
Headquarters
Bangkok

Upkeep, stack, hiring and company data from programmable.info

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