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ecrs.com website review

Visit site (opens in a new tab)Reviewed 1 November 202638 issues · 107 checks

This review found 38 issues worth fixing on ecrs.com, 16 of them high impact, across 107 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of ecrs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ecrs.com at 0.7 s0.7 s
  2. ecrs.com at 1.4 s1.4 s
  3. ecrs.com at 2.1 s2.1 s
  4. ecrs.com at 2.7 s2.7 s
  5. ecrs.com at 3.4 s3.4 s
  6. ecrs.com at 4.1 s4.1 s
  7. ecrs.com at 4.8 s4.8 s
  8. ecrs.com at 5.5 s5.5 s

ecrs.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix21
  • Use efficient cache lifetimes

    10.6 s · 2.8 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Improve image delivery

    1.6 s · 648 KiB

    12 images could be 648 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.3 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 2.6 MB and 2.2 s of main-thread time.

  • Reduce unused JavaScript

    940 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 940 ms faster on a phone.

  • Google CDN adds 978 ms

    978 ms

    Google CDN costs a phone 978 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 551 ms

    551 ms

    Google Tag Manager costs a phone 551 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    470 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 447 ms. During a long task the page ignores taps.

  • Hubspot adds 299 ms

    299 ms

    Hubspot costs a phone 299 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 45 ms

    45 ms

    Vimeo costs a phone 45 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix14
  • Largest Contentful Paint: 16.5 s

    16.5 s

    Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “RETAIL MANAGEMENT SOLUTIONS Simplify, automate, and thrive …”.

  • Time to Interactive: 29.7 s

    29.7 s

    The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.375

    0.375

    The layout shifts by 0.375 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

Images and page weight

5 to fix28
  • Page weight: 5.8 MB in 107 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 107 requests on a phone: scripts 2.6 MB (35), images 2.3 MB (41) and other files 366 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ecrs-front-page-updated-hero-grocery-worker-2025-a7806344.pn weighs 914 KiB. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (385 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    55 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo_harps-deac7b42.png at 1,660 px wide, shown at 310 px. Resized copies would save about 55 KiB.

  • About 1.6 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8189
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 139 internal links, 2 external

    The homepage links to 139 pages on ecrs.com and 2 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “ECRS provides a front-to-back retail automation solution suite built with a class-leading technology platform. Learn mo…”.

  • One H1 headline

    Your main headline reads: “Simplify, automate, and thrive with CATAPULT”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Point of Sale Solutions | POS Provider | ECRS”.

  • Canonical URL set

    The canonical URL is https://www.ecrs.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://ecrs.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (953 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://www.clarity.ms/tag/l1s8pns8o3?ref=wordpress' violates the following Content Security Policy…”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ecrs.com).

  • Valid certificate (100 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for ecrs.com and is valid for another 100 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ecrs.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ecrs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    ecrs.com was registered in Jan 2000 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, sectigo.com, amazon.com and letsencrypt.org to issue certificates for ecrs.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jan 2028

    ecrs.com is registered until Jan 2028.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 939 words of copy

    The homepage carries about 939 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST PRICING” and “Learn more »”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Request A Demo”, “Request Pricing” and “Request a Demo”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and HubSpot.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:167.89.82.74/32 ip4:168.245.57.243/32 include:2938469.spf10.hubspotemail.net include:sendgrid.net include:sp…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.1.3; the current release is 7.1.4.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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