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ejuices.co website review

Visit site (opens in a new tab)Reviewed 7 November 202611 issues · 82 checks

This review found 11 issues worth fixing on ejuices.co, 3 of them high impact, across 82 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s785 msMay 16Oct 24831 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 2026982 ms
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 2026963 ms
Oct 10, 2026946 ms
Oct 24, 2026831 ms
Real-visitor tap response (INP)75th percentile, phones
84 ms69 msMay 16Oct 2480 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202679 ms
May 30, 202676 ms
Jun 6, 202679 ms
Jun 13, 202678 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202678 ms
Jul 11, 202679 ms
Jul 18, 202677 ms
Jul 25, 202677 ms
Aug 1, 202672 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202671 ms
Aug 29, 202672 ms
Sep 5, 202672 ms
Sep 12, 202673 ms
Sep 19, 202676 ms
Sep 26, 202678 ms
Oct 3, 202680 ms
Oct 10, 202682 ms
Oct 24, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ejuices.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ejuices.co at 0.4 s0.4 s
  2. ejuices.co at 0.8 s0.8 s
  3. ejuices.co at 1.1 s1.1 s
  4. ejuices.co at 1.5 s1.5 s
  5. ejuices.co at 1.9 s1.9 s
  6. ejuices.co at 2.3 s2.3 s
  7. ejuices.co at 2.6 s2.6 s
  8. ejuices.co at 3.0 s3.0 s

ejuices.co does not allow embedding, so this is Google's rendering of the page.

Speed

97
  • Improve image delivery

    150 ms · 65 KiB

    3 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    200 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Reduce unused CSS

    140 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 11 ms of main-thread time.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    4 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

3 checks passed
  • Mobile performance score: 97

    97/100

    Your mobile performance score is 97. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 244 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

99
  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

7 checks passed
  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Lucid Beam Me Up Bundle”.

  • Time to Interactive: 2.1 s

    2.1 s

    The page is fully interactive after 2.1 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.1 g of CO₂ per visit

    0.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.14 g of CO₂e: 16.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 493 KiB in 91 requests

    493 KiB

    Your homepage downloads 493 KiB in 91 requests on a phone: scripts 204 KiB (69), images 181 KiB (14) and stylesheets 49 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10084
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (64 characters)

    Your meta description is only 64 characters: “Explore e-liquids, disposables, and vape hardware at ejuices.co.”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 112 internal links, 1 external

    The homepage links to 112 pages on ejuices.co and 1 external page.

4 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to ejuices.co”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Vape Juice, Disposables & Hardware | ejuices.co”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ejuices.co/media/sitemap/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (534 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 pages slow to respond

    /e-liquids/coastal-clouds-juice, /e-liquids/e-liquids1937 and /disposables/fifty-bar-vapes took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    64 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ejuices.co).

  • Valid certificate (79 days left)

    The certificate from Let's Encrypt · YE2 verifies for ejuices.co and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://ejuices.co redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • No CAA record

    ejuices.co has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 300 words of copy

    The homepage carries about 300 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Smoke Shop Supplies” and “Contact”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

1 to fix45
  • No DMARC policy

    ejuices.co has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.ejuices.co ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Magento
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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