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ekspert.ch website review
Visit site (opens in a new tab)Reviewed 10 November 202615 issues · 68 checks
This review found 15 issues worth fixing on ekspert.ch, 3 of them high impact, across 68 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91A- #1,268 of 96,744 reviewed websitesbeats 98%
- #549 of 52,475 online storesbeats 98%
- #17 of 2,248 WooCommerce storesbeats 99%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
150 ms · 27 KiBAbout 27 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
150 ms · 21 KiB1 image could be 21 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
3 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90. That is in Google's “good” band (90 and up).
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 143 ms of it running JavaScript. That is comfortably low.
Server response: 109 ms
109 msYour server sent the HTML in 109 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ekspert - Swiss Payroll Specialist - Abacus Partner Anobag”.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Time to Interactive: 3.5 s
3.5 sThe page is fully interactive after 3.5 s.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
illu-carte.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.2 g of CO₂ per visit
0.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 24.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 743 KiB in 35 requests
743 KiBYour homepage downloads 743 KiB in 35 requests on a phone: images 271 KiB (8), fonts 232 KiB (6) and scripts 123 KiB (9). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (33 elements)
All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
53 internal links, 3 external
The homepage links to 53 pages on ekspert.ch and 3 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Ekspert provides expert Swiss payroll solutions, including Abacus and Anobag services. A dedicated Abacus partner to op…”.
One H1 headline
Your main headline reads: “ekspert your local partner for your payroll and administration”.
Title: 60 characters
Your title is a healthy 60 characters: “Payroll Services in Switzerland, Germany & Austria | Ekspert”.
Canonical URL set
The canonical URL is https://ekspert.com/en/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://ekspert.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://ekspert.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (567 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
https://ekspert.com/en and / all use the title “Payroll Services in Switzerland, Germany & Austria | Ekspert”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://ekspert.com/contact and https://ekspert.com/en/contact use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is https://ekspert.com/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
27 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 288 words of copy
The homepage carries about 288 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
Social proof on the page
Social proof on the homepage: 13 customer or partner logos and “over 500 customers”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Matomo.
Direct contact links
Visitors can reach you directly: 0 phone links and 4 email links.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ekspert.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Matomo
- Hosting
- Infomaniak Network SA
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on ekspert.ch, including 3 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.