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enameldentistry.com website review

Visit site (opens in a new tab)Reviewed 13 November 202626 issues · 82 checks

This review found 26 issues worth fixing on enameldentistry.com, 8 of them high impact, across 82 checks. The most urgent: google Tag Manager adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
118 ms83 msMay 23Nov 7109 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026109 ms
May 30, 2026111 ms
Jun 6, 2026114 ms
Jun 13, 2026101 ms
Jun 20, 2026100 ms
Jun 27, 202698 ms
Jul 4, 202695 ms
Jul 11, 202689 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202693 ms
Aug 15, 202693 ms
Aug 22, 202695 ms
Aug 29, 202694 ms
Sep 5, 202691 ms
Sep 12, 202687 ms
Sep 19, 202689 ms
Sep 26, 202691 ms
Oct 3, 202691 ms
Oct 10, 202693 ms
Oct 17, 202689 ms
Oct 24, 202693 ms
Oct 31, 202696 ms
Nov 7, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of enameldentistry.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. enameldentistry.com at 0.4 s0.4 s
  2. enameldentistry.com at 0.8 s0.8 s
  3. enameldentistry.com at 1.1 s1.1 s
  4. enameldentistry.com at 1.5 s1.5 s
  5. enameldentistry.com at 1.9 s1.9 s
  6. enameldentistry.com at 2.3 s2.3 s
  7. enameldentistry.com at 2.6 s2.6 s
  8. enameldentistry.com at 3.0 s3.0 s

Speed

7 to fix74
  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 974 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.1 MB and 1.2 s of main-thread time.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    150 ms · 591 KiB

    About 591 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    141 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (141 KiB).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Total Blocking Time: 881 ms

    881 ms

    Scripts block taps and scrolling for 881 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Dentistry without the judgment.”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 66 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 66 requests on a phone: scripts 1.4 MB (44), fonts 111 KiB (3) and HTML 55 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8089
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (100 elements)

    All page content should be contained by landmarks: 100 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 5 problems

    Structured data found (BreadcrumbList, ImageObject, MedicalOrganization and Organization) but with 5 problems, for example “WebSite: url is not an absolute URL ("/")”.

  • 97 internal links, 23 external

    The homepage links to 97 pages on enameldentistry.com and 23 external pages.

7 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Experience exceptional care with our Family & Cosmetic Dentist in Austin & McKinney. Schedule your appointment today.”.

  • One H1 headline

    Your main headline reads: “Dentistry without the judgment.”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “General Dentistry in Austin, TX & McKinney, TX | Enamel Dentistry”.

  • Canonical URL set

    The canonical URL is https://enameldentistry.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://enameldentistry.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,161 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://enameldentistry.com/llms.txt (11 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,048 words of copy

    The homepage carries about 1,048 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Now”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Contact”, “Book Now” and “Book Your Visit”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating, 1 trust badge and “4,000+ Reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 14 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at enameldentistry.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
DigitalOcean

Hiring

Hiring
4 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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