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esquireelectronicsltd.com website review

Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 91 checks

This review found 52 issues worth fixing on esquireelectronicsltd.com, 24 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s4.9 sMay 16Oct 315.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.5 s
May 23, 20265.5 s
May 30, 20265.5 s
Jun 6, 20265.5 s
Jun 13, 20265.5 s
Jun 20, 20265.6 s
Jun 27, 20265.6 s
Jul 4, 20265.7 s
Jul 11, 20265.7 s
Jul 18, 20265.6 s
Jul 25, 20265.5 s
Aug 1, 20265.4 s
Aug 8, 20265.3 s
Aug 15, 20265.3 s
Aug 22, 20265.4 s
Aug 29, 20265.5 s
Sep 5, 20265.4 s
Sep 12, 20265.3 s
Sep 19, 20265.1 s
Sep 26, 20265.0 s
Oct 3, 20265.0 s
Oct 10, 20265.0 s
Oct 17, 20265.2 s
Oct 24, 20265.2 s
Oct 31, 20265.3 s
Real-visitor tap response (INP)75th percentile, phones
191 ms173 msMay 16Oct 31188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026175 ms
May 23, 2026178 ms
May 30, 2026176 ms
Jun 6, 2026178 ms
Jun 13, 2026179 ms
Jun 20, 2026180 ms
Jun 27, 2026186 ms
Jul 4, 2026183 ms
Jul 11, 2026180 ms
Jul 18, 2026179 ms
Jul 25, 2026179 ms
Aug 1, 2026181 ms
Aug 8, 2026185 ms
Aug 15, 2026188 ms
Aug 22, 2026188 ms
Aug 29, 2026189 ms
Sep 5, 2026185 ms
Sep 12, 2026180 ms
Sep 19, 2026180 ms
Sep 26, 2026178 ms
Oct 3, 2026177 ms
Oct 10, 2026179 ms
Oct 17, 2026177 ms
Oct 24, 2026178 ms
Oct 31, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix24
  • Improve image delivery

    1.4 s · 4.7 MB

    72 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused JavaScript

    4.5 s · 846 KiB

    About 846 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 361 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (361 KiB).

  • Font display

    1.9 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.9 s).

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,250 HTML elements

    The page has 3,250 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    450 ms · 88 KiB

    About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Facebook adds 211 ms

    211 ms

    Facebook costs a phone 211 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Facebook, firebaseapp.com and OneSignal and others), adding 758 KiB and 355 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.3 s

    5.3 s

    Real visitors wait 5.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.82

    0.82

    For real visitors the layout shifts by 0.82 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 1.876

    1.876

    The layout shifts by 1.876 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 27.9 s

    27.9 s

    Your largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “carousel-data”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 588 ms

    588 ms

    Scripts block taps and scrolling for 588 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 175 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.5 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 669 ms

    669 ms

    Real visitors wait 669 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix33
  • Page weight: 9.6 MB in 200 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 200 requests on a phone: images 5.6 MB (96), scripts 2.0 MB (61) and fonts 1.8 MB (5). Under 2 MB keeps phones on slow connections fast.

  • About 2.7 g of CO₂ per visit

    2.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.72 g of CO₂e: 325.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8092
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Links must have discernible text (9 elements)

    Links must have discernible text: 9 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 7559
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 103 links crawlers can't follow

    103 links have no real href, so search engines can't follow them.

  • Title is short (24 characters)

    Your title is only 24 characters: “Esquire Electronics Ltd.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://esquireelectronicsltd.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9687
  • 23 small tap targets

    23 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'addEventListener')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix80
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (esquireelectronicsltd.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YE2 verifies for esquireelectronicsltd.com and is valid for another 40 days.

  • http:// redirects to https

    http://esquireelectronicsltd.com redirects to the secure version.

Domain and trust

  • No CAA record

    esquireelectronicsltd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    esquireelectronicsltd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    esquireelectronicsltd.com was registered in Jan 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2034

    esquireelectronicsltd.com is registered until Jan 2034.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 110 words

    The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Meta Pixel.

Email authentication

2 to fix35
  • No DMARC policy

    esquireelectronicsltd.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.privateemail.com ~all”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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