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esriea.com website review
Visit site (opens in a new tab)Reviewed 24 October 202646 issues · 101 checks
This review found 46 issues worth fixing on esriea.com, 17 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.6 s |
| May 9, 2026 | 5.7 s |
| May 16, 2026 | 5.8 s |
| May 23, 2026 | 5.8 s |
| May 30, 2026 | 5.9 s |
| Jun 6, 2026 | 5.8 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 7.9 s |
| Jul 11, 2026 | 7.6 s |
| Jul 18, 2026 | 7.1 s |
| Jul 25, 2026 | 7.2 s |
| Aug 1, 2026 | 5.6 s |
| Aug 8, 2026 | 5.3 s |
| Sep 19, 2026 | 7.1 s |
| Sep 26, 2026 | 7.5 s |
| Oct 3, 2026 | 7.7 s |
| Oct 10, 2026 | 8.4 s |
| Oct 17, 2026 | 7.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 137 ms |
| May 9, 2026 | 150 ms |
| May 16, 2026 | 172 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 184 ms |
| Jun 13, 2026 | 156 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 175 ms |
| Jul 4, 2026 | 173 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 171 ms |
| Sep 26, 2026 | 222 ms |
| Oct 3, 2026 | 225 ms |
| Oct 10, 2026 | 260 ms |
| Oct 17, 2026 | 275 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.1 s · 427 KiBAbout 427 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Render-blocking requests
1.9 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Reduce unused CSS
1.2 s · 198 KiBAbout 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7 third-party services on the page
7 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Hubspot and others), adding 1.2 MB and 890 ms of main-thread time.
Font display
900 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 900 ms).
Use efficient cache lifetimes
700 ms · 147 KiB8 files are served with short cache lifetimes, so returning visitors download them again (147 KiB).
Improve image delivery
150 ms · 672 KiB3 images could be 672 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
hsappstatic.net adds 555 ms
555 mshsappstatic.net costs a phone 555 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 381 ms. During a long task the page ignores taps.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 113 ms
113 msYour server sent the HTML in 113 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.7 s
6.7 sReal visitors wait 6.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.3 s
5.3 sReal visitors see the first content after 5.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.9 s
3.9 sReal visitors wait 3.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 19.4 s
19.4 sYour largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 16.3 s
16.3 sVisually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user INP: 242 ms
242 msReal visitors wait 242 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Tap response (INP) got 86% slower for real visitors
+86%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 275 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.6 s to 7.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 425 ms
425 msScripts block taps and scrolling for 425 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.149
0.149The layout shifts by 0.149 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Images and page weight
1 image over 500 KB
user-types-banner-fg.png weighs 785 KiB. On a phone connection a single image that size takes seconds.
Page weight: 3.5 MB in 99 requests
3.5 MBYour homepage downloads 3.5 MB in 99 requests on a phone: scripts 1.2 MB (39), images 1.2 MB (18) and fonts 680 KiB (9). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (146 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (151 characters)
Your title is 151 characters, so Google will cut it off around 60: “Esri Eastern Africa | GIS Mapping Software, Location Intelligence & Spatial Analytics – G…”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
38 internal links, 9 external
The homepage links to 38 pages on esriea.com and 9 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Home”.
Canonical URL set
The canonical URL is https://www.esriea.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.esriea.com/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages without a meta description
/training-capacity-building, /value-added-services, /customercare, /technical-support, /government-2 and /telecommunications and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
/events has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
/energy-utilities, /non-profit, /about-esriea and /events took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (esriea.com).
Valid certificate (61 days left)
The certificate from ZeroSSL GmbH · ZeroSSL RSA DV SSL CA 2 verifies for esriea.com and is valid for another 61 days.
http:// redirects to https
http://esriea.com redirects to the secure version.
All 24 links work
All 24 links checked from your homepage (19 internal, 5 external) answered without errors; 5 did not answer within 5 s.
Domain and trust
No CAA record
esriea.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
esriea.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsesriea.com was registered in Feb 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
esriea.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 142 words
The homepage has only about 142 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Go to Pricing arrow_forward”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and HubSpot.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be esriea.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on esriea.com, including 26 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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