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everythingbutwater.com website review
Visit site (opens in a new tab)Reviewed 1 November 202644 issues · 110 checks
This review found 44 issues worth fixing on everythingbutwater.com, 19 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #61,859 of 80,566 reviewed websitesbeats 20%
- #33,498 of 39,626 online storesbeats 13%
- #136 of 257 Salesforce Commerce Cloud storesbeats 44%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 97 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 98 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 98 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 101 ms |
| Aug 1, 2026 | 101 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 102 ms |
| Oct 17, 2026 | 99 ms |
| Oct 24, 2026 | 100 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
everythingbutwater.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.2 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 827 KiB58 files are served with short cache lifetimes, so returning visitors download them again (827 KiB).
Render-blocking requests
1.5 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
audioeye.com adds 1.4 s
1.4 saudioeye.com costs a phone 1.4 s of main-thread work and 354 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Google CDN and Google Tag Manager and others), adding 2.7 MB and 3.2 s of main-thread time.
Google CDN adds 863 ms
863 msGoogle CDN costs a phone 863 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
710 ms · 114 KiBAbout 114 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 710 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 546 ms. During a long task the page ignores taps.
Google Tag Manager adds 371 ms
371 msGoogle Tag Manager costs a phone 371 ms of main-thread work and 365 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 27 KiB27 KiB could be saved by minifying JavaScript.
2,513 HTML elements
The page has 2,513 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
200 ms · 45 KiB3 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Legacy JavaScript
53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.2 s
11.2 sYour largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 36.4 s
36.4 sThe page becomes fully interactive after 36.4 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user TTFB: 898 ms
898 msReal visitors wait 898 ms for your server to start answering (75th percentile). Good is under 800 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 224 requests
6.8 MBYour homepage downloads 6.8 MB in 224 requests on a phone: scripts 3.6 MB (76), other files 1.4 MB (35) and images 1.0 MB (56). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (135 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (121 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 232.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
327 internal links, 4 external
The homepage links to 327 pages on everythingbutwater.com and 4 external pages.
7 checks passed
Meta description: 111 characters
Your meta description is 111 characters: “Everything But Water is the destination for gorgeous designer swimsuits, resortwear, and accessories. Shop now.”.
One H1 headline
Your main headline reads: “Women's Swimwear & Resortwear”.
Title: 54 characters
Your title is a healthy 54 characters: “Designer Swimsuits & Resortwear | Everything But Water”.
Canonical URL set
The canonical URL is https://www.everythingbutwater.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.everythingbutwater.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,498 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /international-orders.html, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.everythingbutwater.com/international-orders.html (404).
Certificate expires in 4 days
Your certificate from Network Solutions L.L.C. · Network Solutions RSA OV SSL CA 3 expires in 4 days. If it doesn't renew automatically, visitors get a security warning.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (everythingbutwater.com).
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://everythingbutwater.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
everythingbutwater.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
everythingbutwater.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearseverythingbutwater.com was registered in Feb 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2031
everythingbutwater.com is registered until Feb 2031.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 13-field form
Your longest form asks for 13 fields (5 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 308 words of copy
The homepage carries about 308 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP NOW”.
58 calls to action
The homepage has 58 calls to action, for example “LEARN MORE”, “SIGN IN / REGISTER” and “Shop by Designer”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:204.14.234.64/28 ip4:204.14.232.64/28 ip4:182.50.78.64/28 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:66.…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1984
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on everythingbutwater.com, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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