everythirty.com website review

A phone's processor spends 4.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,948 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

12 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Accessibe Accessibility Overlay and others), adding 1.5 MB and 575 ms of main-thread time.

About 471 KiB of JavaScript is downloaded but never used on this page.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 121 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 files are served with short cache lifetimes, so returning visitors download them again (169 KiB).

5 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 33 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

21 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 258 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.0 MB in 311 requests on a phone: scripts 1.6 MB (115), images 1.2 MB (28) and other files 927 KiB (146). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 64 pages on everythirty.com and 3 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.everythirty.com/collections/adult-kn95-masks, https://www.everythirty.com/collections/adult-kf94-masks, https://www.everythirty.com/collections/adult-3-ply-masks, https://www.everythirty.com/collections/kids-kn95-masks, https://www.everythirty.com/collections/kids-3-ply-masks and https://www.everythirty.com/collections/preorder and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.everythirty.com/pages/press has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56287753&Ver=2&mid=bde75740-4c7d-4370-8879-786ae0d94e1d&bo=1&sid=6b476930de2411f199e0817b9584bac6&vid=6b479160de2411f19845633611455bcf&vids=1&msclkid=N&pi=918639831&lg.

6 errors were logged to the browser console while the page loaded, for example “Unexpected token '}'”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 669 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.