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everywish.de website review
Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 80 checks
This review found 25 issues worth fixing on everywish.de, 7 of them high impact, across 80 checks. The most urgent: page weight: 4.6 MB in 164 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,228 of 108,842 reviewed websitesbeats 93%
- #2,908 of 61,763 online storesbeats 93%
- #2,825 of 56,363 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 108 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 110 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 109 ms |
| Sep 5, 2026 | 107 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 105 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 103 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
2.8 MB5 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 86
86/100Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 955 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 179 KiB5 files are served with short cache lifetimes, so returning visitors download them again (179 KiB).
Reduce unused JavaScript
150 ms · 169 KiBAbout 169 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
5 third-party services on the page
5 third-party services load with your homepage (cookiefirst.com, shgcdn3.com and Shopify and others), adding 187 KiB and 137 ms of main-thread time.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 6.9 s
6.9 sThe page becomes fully interactive after 6.9 s. Good is under 3.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 244 ms
244 msScripts block taps and scrolling for 244 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 108 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 422 ms
422 msReal visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.6 MB in 164 requests
4.6 MBYour homepage downloads 4.6 MB in 164 requests on a phone: images 3.2 MB (40), other files 744 KiB (81) and scripts 552 KiB (33). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
EW-DE-Herobanner-Motive.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (237 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 157.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
26 internal links, 5 external
The homepage links to 26 pages on everywish.de and 5 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Das ideale Geschenk: EveryWish ist der Gutschein für hunderte Marken wie Zalando, H&M & adidas. Ab 15 € bestellen & sof…”.
One H1 headline
Your main headline reads: “Gutscheine für deine Lieblingsmarken”.
Title: 64 characters
Your title is a healthy 64 characters: “Geschenkgutschein online kaufen | Hunderte Marken – EVERYWISH DE”.
Canonical URL set
The canonical URL is https://everywish.de/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://everywish.de/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (769 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://everywish.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://everywish.de/products/happy-birthday-muffins-pdf, https://everywish.de/products/danke-smiley-pdf, https://everywish.de/products/wunsche-collage-party-pdf, https://everywish.de/policies/terms-of-service, https://everywish.de/policies/privacy-policy and https://everywish.de/policies/legal-notice and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages with very little text
https://everywish.de/products/happy-birthday-muffins-pdf, https://everywish.de/products/danke-smiley-pdf, https://everywish.de/products/wunsche-collage-party-pdf and https://everywish.de/policies/legal-notice have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 22 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 672 words of copy
The homepage carries about 672 words of visible text.
1 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at everywish.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Hulk Contact Form Builder · Stape Remix · Wgs Personalization
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on everywish.de, including 7 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.