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experience.com website review
Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 95 checks
This review found 33 issues worth fixing on experience.com, 8 of them high impact, across 95 checks. The most urgent: page weight: 35.1 MB in 167 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 151 ms |
| May 16, 2026 | 152 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 157 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 166 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 172 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.9 s
2.5 s
3.1 s
3.7 s
4.4 s
5.0 s
experience.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.1 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.1 s.
Use efficient cache lifetimes
750 ms · 15.6 MB130 files are served with short cache lifetimes, so returning visitors download them again (15.6 MB).
Improve image delivery
300 ms · 1.6 MB29 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 89
89/100Your mobile performance score is 89 (desktop: 69). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
408 KiBAbout 408 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,235 HTML elements
The page has 2,235 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Hubspot and clym-sdk.net and others), adding 286 KiB and 291 ms of main-thread time.
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
Real-user INP: 248 ms
248 msReal visitors wait 248 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 890 ms
890 msReal visitors wait 890 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 202 ms
202 msScripts block taps and scrolling for 202 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 151 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.3 s
2.3 sYour largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Improve your local search ranking. Build AI visibility. Tur…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 35.1 MB in 167 requests
35.1 MBYour homepage downloads 35.1 MB in 167 requests on a phone: images 18.7 MB (93), media 15.3 MB (3) and scripts 1.1 MB (48). Under 2 MB keeps phones on slow connections fast.
19 images far larger than shown
1.9 MB19 images are downloaded at several times the size a phone draws them, for example azure-logo.eca5f5e5.png at 1,920 px wide, shown at 36 px. Resized copies would save about 1.9 MB.
1 image over 500 KB
srs-meter-circle-score.5ca80174.png weighs 664 KiB. On a phone connection a single image that size takes seconds.
29 images in older formats
29 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
26 images below the first screen load straight away
26 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 10.0 g of CO₂ per visit
9.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.96 g of CO₂e: 1195.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
SEO
Only 4 internal links
The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
8 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Experience.com helps local businesses rank in search, build AI visibility, and manage their online reputation. Rated #1…”.
One H1 headline
Your main headline reads: “Own localsearch.”.
Title: 62 characters
Your title is a healthy 62 characters: “Local Search Ranking & AI Visibility Platform | Experience.com”.
Canonical URL set
The canonical URL is https://www.experience.com/.
Structured data in place
Structured data found: ItemList, Organization, SoftwareApplication, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.experience.com/sitemaps/US/US_sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
7%A phone browser shows 1,347 words, but the HTML your server sends has only 99. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (195 KiB, 1,201 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/request-a-demo and /watch-a-demo all use the title “Request a Demo | Experience.com — Local Search & Reputation Management”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/request-a-demo and /watch-a-demo use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /watch-a-demo, whose canonical is /request-a-demo. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
/request-a-demo, /contact-us and /watch-a-demo have no <h1> headline, so visitors and search engines get no clear main topic.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 3 pages we checked loaded without an error.
Every page has a meta description
All 3 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
42 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (experience.com).
Valid certificate (83 days left)
The certificate from Google Trust Services · WR3 verifies for experience.com and is valid for another 83 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://experience.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 6 links work
All 6 links checked from your homepage (4 internal, 2 external) answered without errors.
Domain and trust
No CAA record
experience.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
experience.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsexperience.com was registered in Jun 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
experience.com is registered until Jun 2028.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,347 words of copy
The homepage carries about 1,347 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up” and “It's FREE — sign up today”.
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Book Demo” and “Sign up”.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:244454239.spf04.hubspotemail.net include:_spf.salesforce.com include:_spf.google.com include:sendgrid.n…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads HubSpot and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on experience.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.