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ezra.com website review

Visit site (opens in a new tab)Reviewed 20 October 202629 issues · 95 checks

This review found 29 issues worth fixing on ezra.com, 7 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.1 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
157 ms59 msMay 2Oct 1771 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026146 ms
May 9, 2026145 ms
May 16, 2026142 ms
May 23, 2026130 ms
May 30, 2026119 ms
Jun 6, 202694 ms
Jun 13, 202672 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202671 ms
Jul 11, 202670 ms
Jul 18, 202671 ms
Jul 25, 202670 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202670 ms
Sep 12, 202670 ms
Sep 19, 202670 ms
Sep 26, 202671 ms
Oct 3, 202671 ms
Oct 10, 202671 ms
Oct 17, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ezra.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ezra.com at 0.4 s0.4 s
  2. ezra.com at 0.8 s0.8 s
  3. ezra.com at 1.1 s1.1 s
  4. ezra.com at 1.5 s1.5 s
  5. ezra.com at 1.9 s1.9 s
  6. ezra.com at 2.3 s2.3 s
  7. ezra.com at 2.6 s2.6 s
  8. ezra.com at 3.0 s3.0 s

ezra.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix56
  • Render-blocking requests

    9.3 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.3 s.

  • Reduce unused JavaScript

    1.9 s · 359 KiB

    About 359 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused CSS

    900 ms · 113 KiB

    About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, vercel-storage.com and termly.io and others), adding 2.0 MB and 687 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 184 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).

  • website-files.com adds 320 ms

    320 ms

    website-files.com costs a phone 320 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vercel-storage.com adds 168 ms

    168 ms

    vercel-storage.com costs a phone 168 ms of main-thread work and 595 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

  • Improve image delivery

    18 KiB

    2 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 889 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.3 s

    10.3 s

    The first text or image appears after 10.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use essential cookies to make our site work. With your c…”.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 66 ms

    66 ms

    Real visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 751 ms

    751 ms

    Real visitors wait 751 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 51% faster for real visitors

    -51%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 146 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

  • Total Blocking Time: 29 ms

    29 ms

    Scripts block the page for only 29 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 66 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 66 requests on a phone: scripts 915 KiB (26), fonts 621 KiB (11) and other files 305 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9798
  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (21 characters)

    Your title is only 21 characters: “MRI Screening Service”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Advanced MRI Scans for early detection” and “A more complete look‍inside your body”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 29 internal links, 13 external

    The homepage links to 29 pages on ezra.com and 13 external pages.

6 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Function and Ezra provide an MRI screening for potential early cancer and abnormalities in up to 13 organs. Book a scan…”.

  • Canonical URL set

    The canonical URL is https://ezra.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ezra.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,764 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and /en-gb all use the title “MRI Screening Service”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /function has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to find a valid digest in the 'integrity' attribute for resource 'https://cdn.jsdelivr.net/npm/@flowbase-co/boos…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ezra.com).

  • Valid certificate (41 days left)

    The certificate from Google Trust Services · WE1 verifies for ezra.com and is valid for another 41 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ezra.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 26 links work

    All 26 links checked from your homepage (20 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    ezra.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ezra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    ezra.com was registered in Jun 1995 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2032

    ezra.com is registered until May 2032.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 64 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 699 words of copy

    The homepage carries about 699 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Your Scan” and “Learn more”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Pricing”, “Book Your Scan” and “Learn more”.

  • 2 short forms

    2 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:u6395606.wl107.sendgrid.net include:amazonses.com include:emsd1.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow

Hiring

Hiring
2 open roles
Teams
Business Development - Ezra (1), Technology - Ezra (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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