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ezra.com website review
Visit site (opens in a new tab)Reviewed 20 October 202629 issues · 95 checks
This review found 29 issues worth fixing on ezra.com, 7 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 146 ms |
| May 9, 2026 | 145 ms |
| May 16, 2026 | 142 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 72 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 71 ms |
| Jul 11, 2026 | 70 ms |
| Jul 18, 2026 | 71 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 70 ms |
| Sep 12, 2026 | 70 ms |
| Sep 19, 2026 | 70 ms |
| Sep 26, 2026 | 71 ms |
| Oct 3, 2026 | 71 ms |
| Oct 10, 2026 | 71 ms |
| Oct 17, 2026 | 71 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ezra.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
9.3 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.3 s.
Reduce unused JavaScript
1.9 s · 359 KiBAbout 359 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused CSS
900 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 77). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, vercel-storage.com and termly.io and others), adding 2.0 MB and 687 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 184 KiB12 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).
website-files.com adds 320 ms
320 mswebsite-files.com costs a phone 320 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
vercel-storage.com adds 168 ms
168 msvercel-storage.com costs a phone 168 ms of main-thread work and 595 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Improve image delivery
18 KiB2 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 889 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.3 s
10.3 sThe first text or image appears after 10.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use essential cookies to make our site work. With your c…”.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.5 s
12.5 sThe page becomes fully interactive after 12.5 s. Good is under 3.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 66 ms
66 msReal visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 751 ms
751 msReal visitors wait 751 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 51% faster for real visitors
-51%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 146 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 66 requests
2.1 MBYour homepage downloads 2.1 MB in 66 requests on a phone: scripts 915 KiB (26), fonts 621 KiB (11) and other files 305 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (23 elements)
All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “MRI Screening Service”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“Advanced MRI Scans for early detection” and “A more complete lookinside your body”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
29 internal links, 13 external
The homepage links to 29 pages on ezra.com and 13 external pages.
6 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Function and Ezra provide an MRI screening for potential early cancer and abnormalities in up to 13 organs. Book a scan…”.
Canonical URL set
The canonical URL is https://ezra.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ezra.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,764 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and /en-gb all use the title “MRI Screening Service”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/function has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to find a valid digest in the 'integrity' attribute for resource 'https://cdn.jsdelivr.net/npm/@flowbase-co/boos…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ezra.com).
Valid certificate (41 days left)
The certificate from Google Trust Services · WE1 verifies for ezra.com and is valid for another 41 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ezra.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 26 links work
All 26 links checked from your homepage (20 internal, 6 external) answered without errors.
Domain and trust
No CAA record
ezra.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ezra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsezra.com was registered in Jun 1995 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2032
ezra.com is registered until May 2032.
Content and conversion
Thin social proof
Social proof on the homepage: 64 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 699 words of copy
The homepage carries about 699 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Your Scan” and “Learn more”.
11 calls to action
The homepage has 11 calls to action, for example “Pricing”, “Book Your Scan” and “Learn more”.
2 short forms
2 short forms (7 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:u6395606.wl107.sendgrid.net include:amazonses.com include:emsd1.com -all”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Webflow
Hiring
- Hiring
- 2 open roles
- Teams
- Business Development - Ezra (1), Technology - Ezra (1)
- Job board
- greenhouse
- Careers page
- www.ezra.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 29 issues on ezra.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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