Website review, no card needed
expercom.com website review
Visit site (opens in a new tab)Reviewed 6 November 202620 issues · 95 checks
This review found 20 issues worth fixing on expercom.com, 5 of them high impact, across 95 checks. The most urgent: 26 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,683 of 83,443 reviewed websitesbeats 90%
- #2,983 of 41,884 online storesbeats 89%
- #2,881 of 37,244 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 929 ms |
| May 23, 2026 | 985 ms |
| May 30, 2026 | 927 ms |
| Jun 6, 2026 | 961 ms |
| Jun 13, 2026 | 969 ms |
| Jun 20, 2026 | 969 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 996 ms |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 91 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 99 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 98 ms |
| Jun 27, 2026 | 99 ms |
| Jul 4, 2026 | 98 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 117 ms |
| Oct 24, 2026 | 116 ms |
| Oct 31, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
expercom.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 KiB8 images could be 300 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 168 ms
168 msShopify costs a phone 168 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,682 HTML elements
The page has 1,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, cloudfront.net and shop.app and others), adding 749 KiB and 192 ms of main-thread time.
Use efficient cache lifetimes
200 ms · 50 KiB21 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).
Reduce unused CSS
150 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
150 ms · 37 KiBAbout 37 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 5 KiB5 KiB could be saved by minifying JavaScript.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 503 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.9 s
7.9 sYour largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Open laptop with a white keyboard on a white background”.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.0 s
8.0 sThe page becomes fully interactive after 8.0 s. Good is under 3.8 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 526 ms
526 msReal visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.2 MB in 333 requests
2.2 MBYour homepage downloads 2.2 MB in 333 requests on a phone: other files 768 KiB (105), scripts 710 KiB (156) and images 480 KiB (20). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (83 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
127 internal links, 13 external
The homepage links to 127 pages on expercom.com and 13 external pages.
7 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “Apple Premier Partner with discount pricing on upgraded MacBook Pro, MacBook Air, Mac Studio, and Mac mini”.
Title: 32 characters
Your title is a healthy 32 characters: “Expercom - Apple Premier Partner”.
Canonical URL set
The canonical URL is https://expercom.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://expercom.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/collections/all, /policies/shipping-policy and /collections/iphone-18-pro have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
29 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://expercom.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (expercom.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YE1 verifies for expercom.com and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://expercom.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
expercom.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
expercom.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsexpercom.com was registered in Apr 1998 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
expercom.com is registered until Apr 2027.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 676 words of copy
The homepage carries about 676 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Mac”.
13 calls to action
The homepage has 13 calls to action, for example “Schedule an Appointment”, “Shop Mac” and “Buy now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and a star rating.
Email authentication
No SPF record
expercom.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be expercom.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Judge Me Reviews · Uppromote Affiliate · Selly Promotion Pricing · Affliate By Secomapp · chimpstatic.com · trafficmanager.net · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Sandy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on expercom.com, including 9 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.