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extra.com website review

Visit site (opens in a new tab)Reviewed 27 October 202657 issues · 125 checks

This review found 57 issues worth fixing on extra.com, 20 of them high impact, across 125 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.5 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.1 s
May 16, 20264.2 s
May 23, 20264.2 s
May 30, 20264.2 s
Jun 6, 20264.1 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20263.8 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.6 s
Jul 25, 20263.7 s
Aug 1, 20263.8 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20264.0 s
Sep 12, 20263.9 s
Sep 19, 20263.8 s
Sep 26, 20263.8 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
380 ms300 msMay 9Oct 24309 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026337 ms
May 16, 2026336 ms
May 23, 2026336 ms
May 30, 2026341 ms
Jun 6, 2026342 ms
Jun 13, 2026343 ms
Jun 20, 2026344 ms
Jun 27, 2026342 ms
Jul 4, 2026341 ms
Jul 11, 2026339 ms
Jul 18, 2026338 ms
Jul 25, 2026339 ms
Aug 1, 2026345 ms
Aug 8, 2026354 ms
Aug 15, 2026361 ms
Aug 22, 2026365 ms
Aug 29, 2026361 ms
Sep 5, 2026354 ms
Sep 12, 2026368 ms
Sep 19, 2026371 ms
Sep 26, 2026364 ms
Oct 3, 2026354 ms
Oct 10, 2026332 ms
Oct 17, 2026320 ms
Oct 24, 2026309 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of extra.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. extra.com at 1.0 s1.0 s
  2. extra.com at 2.0 s2.0 s
  3. extra.com at 3.0 s3.0 s
  4. extra.com at 4.0 s4.0 s
  5. extra.com at 5.0 s5.0 s
  6. extra.com at 6.1 s6.1 s
  7. extra.com at 7.1 s7.1 s
  8. extra.com at 8.1 s8.1 s

extra.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix21
  • Reduce unused JavaScript

    7.9 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.9 s faster on a phone.

  • Use efficient cache lifetimes

    3.7 s · 1.4 MB

    108 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Google Tag Manager adds 1.4 s

    1.4 s

    Google Tag Manager costs a phone 1.4 s of main-thread work and 716 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.1 s · 197 KiB

    About 197 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.8 s

    A phone's processor spends 8.8 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,533 HTML elements

    The page has 3,533 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and unbxdapi.com and others), adding 1.5 MB and 3.0 s of main-thread time.

  • Improve image delivery

    600 ms · 597 KiB

    20 images could be 597 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Facebook adds 820 ms

    820 ms

    Facebook costs a phone 820 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce initial server response time

    659 ms

    Reduce initial server response time. Google estimates savings of 659 ms on a phone.

  • Document request latency

    650 ms

    The HTML itself could arrive about 650 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 464 ms. During a long task the page ignores taps.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • Server response: 759 ms

    759 ms

    Your server takes 759 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Legacy JavaScript

    50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 47 but mobile only 21. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.6 s

    5.6 s

    Real visitors wait 5.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 27.3 s

    27.3 s

    Your largest element takes 27.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “hero banner”.

  • Speed Index: 16.5 s

    16.5 s

    Visually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 30.9 s

    30.9 s

    The page becomes fully interactive after 30.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 391 ms

    391 ms

    Real visitors wait 391 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.195

    0.195

    The layout shifts by 0.195 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 337 ms to 309 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 219 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 219 requests on a phone: scripts 2.8 MB (53), images 1,009 KiB (81) and stylesheets 219 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 8086
  • Orphan list items

    Some list items are not inside a list.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • 84 form fields without a label

    84 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 tap targets too small

    18 tap targets are too small or too close together to hit reliably with a finger.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 52 links crawlers can't follow

    52 links have no real href, so search engines can't follow them.

  • Meta description is long (204 characters)

    Your meta description is 204 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 844 internal links, 12 external

    The homepage links to 844 pages on extra.com and 12 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “اكسترا للإلكترونيات”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “إكسترا السعودية | اشترِ الإلكترونيات بثقة”.

  • Canonical URL set

    The canonical URL is https://www.extra.com/ar-sa.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.extra.com/en-sa/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Other pages

3 to fix85
  • 7 pages without a meta description

    /ar-sa/returnexchange, /ar-sa/contactus, /ar-sa/smeg/c/SMEG, /ar-sa/miexcite/c/MIEXCITE, /ar-sa/niyazi/c/NIYAZI and /ar-sa/philips/c/PHILPS/facet and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 links to non-canonical URLs

    Your homepage links to 8 pages by a URL that isn't their canonical one, for example /ar-sa/apple/c/APPLE/facet, whose canonical is /ar-sa/apple/c/APPLE. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    /ar-sa/contactus, /ar-sa/apple/c/APPLE/facet, /ar-sa/samsung/c/SAMSNG/facet, /ar-sa/smeg/c/SMEG, /ar-sa/class-pro/c/CLASSP/facet and /ar-sa/miexcite/c/MIEXCITE and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    /ar-sa/returnexchange, /ar-sa/contactus, /ar-sa/apple/c/APPLE/facet, /ar-sa/samsung/c/SAMSNG/facet, /ar-sa/smeg/c/SMEG and /ar-sa/class-pro/c/CLASSP/facet and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    /ar-sa/miexcite/c/MIEXCITE, /ar-sa/c/LG/facet, /ar-sa/bissell/c/BISSEL/facet and /ar-sa/garmin/c/GARMIN took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 4273
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97209361&tm=gtm002&Ver=2&mid=f7db3d82-c401-4912-90bb-ef91464c42bf&bo=1&sid=b0d11c50d23011f1b5163595c430e116&vid=b0d142e0d23011f1aa56a7e5286c7464&vids=1&msclkid=N&pi=91.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    27 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 3 redirects before the homepage

    Opening https://extra.com goes through 3 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://itunes.apple.com/sa/app/extra-for-iphone/id584430757?mt=8.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (extra.com).

  • Valid certificate (34 days left)

    The certificate from Google Trust Services · WE1 verifies for extra.com and is valid for another 34 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://extra.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    extra.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    extra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    extra.com was registered in Nov 1994 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2028

    extra.com is registered until Oct 2028.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 12 words

    The homepage has only about 12 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Mixpanel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:216.55.99.207 ip4:216.55.99.208 ip4:216.55.104.204 ip4:216.55.104.205 ip4:157.133.239.159 ip4:157.133.239.15…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager | Mixpanel
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on extra.com, including 27 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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