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fchn.org website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 106 checks

This review found 28 issues worth fixing on fchn.org, 6 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
110 ms77 msMay 16Oct 31106 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202683 ms
May 23, 202683 ms
May 30, 202684 ms
Jun 6, 202684 ms
Jun 13, 202685 ms
Jun 20, 202686 ms
Jun 27, 202685 ms
Jul 4, 202685 ms
Jul 11, 202685 ms
Jul 18, 202683 ms
Jul 25, 202684 ms
Aug 1, 202683 ms
Aug 8, 202682 ms
Aug 15, 202682 ms
Aug 22, 202681 ms
Aug 29, 202681 ms
Sep 5, 202682 ms
Sep 12, 202683 ms
Sep 19, 202683 ms
Sep 26, 202683 ms
Oct 3, 202683 ms
Oct 10, 202684 ms
Oct 17, 202685 ms
Oct 24, 202698 ms
Oct 31, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fchn.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fchn.org at 0.4 s0.4 s
  2. fchn.org at 0.8 s0.8 s
  3. fchn.org at 1.1 s1.1 s
  4. fchn.org at 1.5 s1.5 s
  5. fchn.org at 1.9 s1.9 s
  6. fchn.org at 2.3 s2.3 s
  7. fchn.org at 2.6 s2.6 s
  8. fchn.org at 3.0 s3.0 s

fchn.org does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix53
  • Reduce unused JavaScript

    1.2 s · 450 KiB

    About 450 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, blackbaudcdn.net and awswaf.com and others), adding 1.2 MB and 836 ms of main-thread time.

  • Use efficient cache lifetimes

    422 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (422 KiB).

  • Google Tag Manager adds 341 ms

    341 ms

    Google Tag Manager costs a phone 341 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,828 HTML elements

    The page has 2,828 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • blackbaudcdn.net adds 205 ms

    205 ms

    blackbaudcdn.net costs a phone 205 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • awswaf.com adds 200 ms

    200 ms

    awswaf.com costs a phone 200 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    290 ms · 90 KiB

    About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

  • Improve image delivery

    182 KiB

    3 images could be 182 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • First Contentful Paint: 6.4 s

    6.4 s

    The first text or image appears after 6.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our website uses cookies to improve your browsing experienc…”.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 83 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.105

    0.105

    The layout shifts by 0.105 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 651 ms

    651 ms

    Real visitors wait 651 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

100
  • 2 images in older formats

    2 images (171 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 64.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 70 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 70 requests on a phone: scripts 1.1 MB (30), images 520 KiB (8) and fonts 112 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (17 elements).

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 176 internal links, 11 external

    The homepage links to 176 pages on fchn.org and 11 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “MaineHealth Franklin Hospital in Farmington, Maine, is a 25-bed nonprofit Critical Access Hospital providing full-servi…”.

  • One H1 headline

    Your main headline reads: “MaineHealth Franklin Hospital”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “MaineHealth Franklin Hospital | MaineHealth”.

  • Canonical URL set

    The canonical URL is https://www.mainehealth.org/locations/mainehealth-franklin-hospital.

  • Structured data in place

    Structured data found: Hospital.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mainehealth.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    /find-a-doctor and /find-a-location have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 92100
  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    21 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 redirects before the homepage

    Opening https://fchn.org goes through 2 redirects before the homepage loads.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://mychart.mainehealth.org/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mainehealth.org).

  • Valid certificate (91 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for fchn.org and is valid for another 91 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://fchn.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    mainehealth.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    mainehealth.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    mainehealth.org was registered in Aug 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2030

    mainehealth.org is registered until Aug 2030.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,009 words of copy

    The homepage carries about 1,009 words of visible text.

5 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Call 911 immediately.”, “Call 911 immediately” and “Medical Records Request medical records”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Drupal 11 (https://www.drupal.org)
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on fchn.org, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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