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fieldworkbrewing.com website review

Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 97 checks

This review found 31 issues worth fixing on fieldworkbrewing.com, 8 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
144 ms119 msMay 16Oct 31133 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026133 ms
May 23, 2026129 ms
May 30, 2026126 ms
Jun 6, 2026124 ms
Jun 13, 2026124 ms
Jun 20, 2026122 ms
Jun 27, 2026123 ms
Jul 4, 2026123 ms
Jul 11, 2026123 ms
Jul 18, 2026125 ms
Jul 25, 2026126 ms
Aug 1, 2026127 ms
Aug 8, 2026128 ms
Aug 15, 2026130 ms
Aug 22, 2026129 ms
Aug 29, 2026130 ms
Sep 5, 2026133 ms
Sep 12, 2026136 ms
Sep 19, 2026137 ms
Sep 26, 2026141 ms
Oct 3, 2026138 ms
Oct 10, 2026137 ms
Oct 17, 2026136 ms
Oct 24, 2026133 ms
Oct 31, 2026133 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fieldworkbrewing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fieldworkbrewing.com at 0.6 s0.6 s
  2. fieldworkbrewing.com at 1.3 s1.3 s
  3. fieldworkbrewing.com at 1.9 s1.9 s
  4. fieldworkbrewing.com at 2.6 s2.6 s
  5. fieldworkbrewing.com at 3.2 s3.2 s
  6. fieldworkbrewing.com at 3.9 s3.9 s
  7. fieldworkbrewing.com at 4.5 s4.5 s
  8. fieldworkbrewing.com at 5.2 s5.2 s

fieldworkbrewing.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix66
  • Render-blocking requests

    2.2 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    40 ms · 725 KiB

    About 725 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 40 ms faster on a phone.

  • Google CDN adds 522 ms

    522 ms

    Google CDN costs a phone 522 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 424 ms

    424 ms

    Google Tag Manager costs a phone 424 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 253 ms

    253 ms

    Facebook costs a phone 253 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    266 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 85 KiB

    Polyfills for old browsers add 85 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Improve image delivery

    74 KiB

    1 image could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 775 ms

    775 ms

    Scripts block taps and scrolling for 775 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 520 ms

    520 ms

    Real visitors wait 520 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.096

    0.096

    The layout barely moves while loading (CLS 0.096, good is under 0.1).

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Get Local Delivery! Order now within 5mi of a taproom »”.

Images and page weight

2 to fix63
  • Page weight: 13.6 MB in 166 requests

    13.6 MB

    Your homepage downloads 13.6 MB in 166 requests on a phone: media 9.2 MB (7), scripts 2.1 MB (76) and images 1.5 MB (27). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (349 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (252 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.8 g of CO₂ per visit

    3.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.84 g of CO₂e: 461.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10096
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Fieldwork Brewing Co. | Northern California Craft Beer & Beverages”.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “Member Login” and “Become a Member”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 41 internal links, 14 external

    The homepage links to 41 pages on fieldworkbrewing.com and 14 external pages.

5 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Fieldwork crafts exceptional beer & beverages from our Berkeley brewery, served fresh across 10+ Northern California ta…”.

  • Canonical URL set

    The canonical URL is https://fieldworkbrewing.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, Place and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fieldworkbrewing.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (304 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://fieldworkbrewing.com/cdn-cgi/content?id=ug6Um9GwdwHWBMPsHiEGoZwFhmahqT4d1CXN9S4Q3MQ-1793962351.7790742-1.2.1.1-uO9Ea9Lxmzgtg0wFWOSMhreI.oiN5KM_tj_DhpuAkVeJrhIDoOZa_IdQSC1lsO48 (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fieldworkbrewing.com).

  • Valid certificate (72 days left)

    The certificate from Let's Encrypt · YE1 verifies for fieldworkbrewing.com and is valid for another 72 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fieldworkbrewing.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fieldworkbrewing.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fieldworkbrewing.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    fieldworkbrewing.com was registered in Apr 2014 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2032

    fieldworkbrewing.com is registered until Apr 2032.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “shop.fieldworkbrewing.com”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Join”, “Order” and “Shop”.

  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, Hotjar and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fieldworkbrewing.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.mandrillapp.com include:_spf.google.com include:shops.shopify.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 3 plugins are behind their latest release.contact-form-7-honeypot 3.8.0 → 3.9.0 · wp-contact-form-7-spam-blocker 1.0.0 → 1.2.10 · cf7-conditional-fields 2.8.3 → 2.8.5
  • It loads jQuery 3.4.0, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress
Framework
Vue.js
Analytics
Google Analytics | Hotjar
Hosting
Cloudflare

Hiring

Hiring
11 open roles
Job board
careers page

Company

Headquarters
Berkeley

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on fieldworkbrewing.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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