Website review, no card needed
fieldworkbrewing.com website review
Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 97 checks
This review found 31 issues worth fixing on fieldworkbrewing.com, 8 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 133 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 123 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 133 ms |
| Oct 31, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
fieldworkbrewing.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.2 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.1 MB and 1.6 s of main-thread time.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
40 ms · 725 KiBAbout 725 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 40 ms faster on a phone.
Google CDN adds 522 ms
522 msGoogle CDN costs a phone 522 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 424 ms
424 msGoogle Tag Manager costs a phone 424 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 253 ms
253 msFacebook costs a phone 253 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
266 KiB13 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).
Klaviyo adds 176 ms
176 msKlaviyo costs a phone 176 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Improve image delivery
74 KiB1 image could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 775 ms
775 msScripts block taps and scrolling for 775 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 520 ms
520 msReal visitors wait 520 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.096
0.096The layout barely moves while loading (CLS 0.096, good is under 0.1).
Largest Contentful Paint: 2.3 s
2.3 sYour largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Get Local Delivery! Order now within 5mi of a taproom »”.
Images and page weight
Page weight: 13.6 MB in 166 requests
13.6 MBYour homepage downloads 13.6 MB in 166 requests on a phone: media 9.2 MB (7), scripts 2.1 MB (76) and images 1.5 MB (27). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (349 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (252 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.8 g of CO₂ per visit
3.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.84 g of CO₂e: 461.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Fieldwork Brewing Co. | Northern California Craft Beer & Beverages”.
5 H1 headlines
There are 5 <h1> headlines (“”, “Member Login” and “Become a Member”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
41 internal links, 14 external
The homepage links to 41 pages on fieldworkbrewing.com and 14 external pages.
5 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Fieldwork crafts exceptional beer & beverages from our Berkeley brewery, served fresh across 10+ Northern California ta…”.
Canonical URL set
The canonical URL is https://fieldworkbrewing.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, Place and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fieldworkbrewing.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (304 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
10 small tap targets
10 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://fieldworkbrewing.com/cdn-cgi/content?id=ug6Um9GwdwHWBMPsHiEGoZwFhmahqT4d1CXN9S4Q3MQ-1793962351.7790742-1.2.1.1-uO9Ea9Lxmzgtg0wFWOSMhreI.oiN5KM_tj_DhpuAkVeJrhIDoOZa_IdQSC1lsO48 (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (fieldworkbrewing.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YE1 verifies for fieldworkbrewing.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://fieldworkbrewing.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
fieldworkbrewing.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fieldworkbrewing.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsfieldworkbrewing.com was registered in Apr 2014 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2032
fieldworkbrewing.com is registered until Apr 2032.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “shop.fieldworkbrewing.com”.
8 calls to action
The homepage has 8 calls to action, for example “Join”, “Order” and “Shop”.
5 short forms
5 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel, Hotjar and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fieldworkbrewing.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.mandrillapp.com include:_spf.google.com include:shops.shopify.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 3 plugins are behind their latest release.contact-form-7-honeypot 3.8.0 → 3.9.0 · wp-contact-form-7-spam-blocker 1.0.0 → 1.2.10 · cf7-conditional-fields 2.8.3 → 2.8.5
- It loads jQuery 3.4.0, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress
- Framework
- Vue.js
- Analytics
- Google Analytics | Hotjar
- Hosting
- Cloudflare
Hiring
- Hiring
- 11 open roles
- Job board
- careers page
Company
- Headquarters
- Berkeley
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on fieldworkbrewing.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.