Website review, no card needed

Fingerprint logo

fingerprint.com website review

Visit site (opens in a new tab)Reviewed 24 October 202638 issues · 101 checks

This review found 38 issues worth fixing on fingerprint.com, 16 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Fingerprint

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s1.7 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.5 s
May 9, 20263.7 s
May 16, 20262.9 s
May 23, 20262.6 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
858 ms320 msMay 2Oct 17417 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026796 ms
May 9, 2026745 ms
May 16, 2026690 ms
May 23, 2026641 ms
May 30, 2026616 ms
Jun 6, 2026621 ms
Jun 13, 2026611 ms
Jun 20, 2026602 ms
Jun 27, 2026597 ms
Jul 4, 2026592 ms
Jul 11, 2026564 ms
Jul 18, 2026537 ms
Jul 25, 2026530 ms
Aug 1, 2026515 ms
Aug 8, 2026501 ms
Aug 15, 2026463 ms
Aug 22, 2026439 ms
Aug 29, 2026428 ms
Sep 5, 2026406 ms
Sep 12, 2026403 ms
Sep 19, 2026404 ms
Sep 26, 2026382 ms
Oct 3, 2026392 ms
Oct 10, 2026400 ms
Oct 17, 2026417 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fingerprint.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fingerprint.com at 1.2 s1.2 s
  2. fingerprint.com at 2.4 s2.4 s
  3. fingerprint.com at 3.6 s3.6 s
  4. fingerprint.com at 4.9 s4.9 s
  5. fingerprint.com at 6.1 s6.1 s
  6. fingerprint.com at 7.3 s7.3 s
  7. fingerprint.com at 8.5 s8.5 s
  8. fingerprint.com at 9.7 s9.7 s

fingerprint.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix28
  • Render-blocking requests

    1.9 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.9 s.

  • Reduce unused JavaScript

    1.1 s · 766 KiB

    About 766 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,089 HTML elements

    The page has 3,089 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (posthog.com, Facebook and Hubspot and others), adding 826 KiB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    500 ms · 465 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (465 KiB).

  • Reduce unused CSS

    750 ms · 145 KiB

    About 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • posthog.com adds 670 ms

    670 ms

    posthog.com costs a phone 670 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 390 ms. During a long task the page ignores taps.

  • Facebook adds 254 ms

    254 ms

    Facebook costs a phone 254 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Phones get a much slower page than desktops

    Desktop scores 73 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Stop fraud, detect bots & AI agents, and delight customers.…”.

  • Time to Interactive: 23.6 s

    23.6 s

    The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 467 ms

    467 ms

    Real visitors wait 467 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 792 ms

    792 ms

    Real visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 47% faster for real visitors

    -47%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 796 ms to 417 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.0 MB in 120 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 120 requests on a phone: scripts 2.3 MB (45), fonts 375 KiB (9) and stylesheets 169 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9791
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (2 elements)

    ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (55 elements)

    All page content should be contained by landmarks: 55 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 3 H1 headlines

    There are 3 <h1> headlines (“Identify Every VisitorIdentify Every Visitor”, “The internet's most accurate visitor identifier” and “The original fingerprinting library”). One clear main headline is easier for people and search engines.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 44 internal links, 41 external

    The homepage links to 44 pages on fingerprint.com and 41 external pages.

6 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Fingerprint | Identify Every Web Visitor & Mobile Device”.

  • Canonical URL set

    The canonical URL is https://fingerprint.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fingerprint.com/sitemap-index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (747 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (8 KiB, 60 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix74
  • 1 page without a title

    /get-started.md has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    /get-started.md has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /demo, /pricing and /contact-sales use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /get-started.md and /use-cases have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /contact-sales has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fingerprint.com).

  • Valid certificate (31 days left)

    The certificate from Let's Encrypt · YR2 verifies for fingerprint.com and is valid for another 31 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fingerprint.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (38 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    fingerprint.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    fingerprint.com was registered in Jun 1996 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog and amazon.com to issue certificates for fingerprint.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2032

    fingerprint.com is registered until May 2032.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 755 words of copy

    The homepage carries about 755 words of visible text.

3 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Demo”, “Pricing” and “Contact Sales”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and “Trusted by 6000+ companies”.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:spf.mtasv.net include:_spf.google.com include:21588595.spf01.hubspotemail.net include:mail.zendesk.…”.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Gatsby
Hosting
Vercel

Hiring

Hiring
25 open roles
Teams
Engineering (12), Customer Success (4), Sales (3), Finance (1)
Job board
greenhouse

Company

Employees
280
Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on fingerprint.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25