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fishmanpr.com website review

Visit site (opens in a new tab)Reviewed 25 October 202632 issues · 98 checks

This review found 32 issues worth fixing on fishmanpr.com, 9 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix51
  • Reduce unused JavaScript

    6.6 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.

  • Render-blocking requests

    2.9 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Use efficient cache lifetimes

    1.5 s · 217 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).

  • Reduce unused CSS

    1.2 s · 193 KiB

    About 193 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 2.3 MB and 991 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 171 KiB

    3 images could be 171 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 341 ms

    341 ms

    YouTube costs a phone 341 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 278 ms

    278 ms

    Google CDN costs a phone 278 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • First Contentful Paint: 14.2 s

    14.2 s

    The first text or image appears after 14.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Total Blocking Time: 229 ms

    229 ms

    Scripts block taps and scrolling for 229 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.6 MB in 100 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 100 requests on a phone: scripts 2.2 MB (38), images 445 KiB (14) and fonts 374 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    15 KiB

    1 image is downloaded at several times the size a phone draws it, for example Q6h2EVKw-min.jpeg at 1,254 px wide, shown at 390 px. Resized copies would save about 15 KiB.

  • 1 image in older formats

    1 image (112 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9797
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 18 links with vague text

    18 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 37 internal links, 2 external

    The homepage links to 37 pages on fishmanpr.com and 2 external pages.

7 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Fishman PR is franchising's #1 integrated marketing agency. Our approach has one goal: to move franchise brands forward.”.

  • One H1 headline

    Your main headline reads: “About Fishman PR Franchising's #1 Marketing Agency”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Franchising's #1 Integrated Marketing Agency - Fishman PR”.

  • Canonical URL set

    The canonical URL is https://www.fishmanpr.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fishmanpr.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    59%

    The HTML your server sends has 539 of the 906 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 19 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 14 small tap targets

    14 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 126 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fishmanpr.com).

  • Valid certificate (59 days left)

    The certificate from Let's Encrypt · YE2 verifies for fishmanpr.com and is valid for another 59 days.

  • http:// redirects to https

    http://fishmanpr.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 19 links work

    All 19 links checked from your homepage (17 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    fishmanpr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fishmanpr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    fishmanpr.com was registered in Oct 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    fishmanpr.com is registered until Oct 2027.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 906 words of copy

    The homepage carries about 906 words of visible text.

6 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact” and “Learn More”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fishmanpr.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.mailjet.com include:spf.protection.outlook.com include:mailgun.org include:sendgrid.net ip4:168.245.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.15.0; the current release is 7.1.3.
  • 2 plugins are behind their latest release.contact-form-7 6.2 → 6.2.3 · woocommerce 11.2.0 → 11.2.1
  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 3.15.0
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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