Website review, no card needed

fivekeys.org logo

fivekeys.org website review

Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 110 checks

This review found 46 issues worth fixing on fivekeys.org, 12 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.6 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.4 s
May 30, 20263.5 s
Jun 6, 20263.4 s
Jun 13, 20263.2 s
Jun 20, 20263.0 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.9 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
218 ms150 msMay 16Oct 31210 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026167 ms
May 23, 2026178 ms
May 30, 2026190 ms
Jun 6, 2026177 ms
Jun 13, 2026164 ms
Jun 20, 2026163 ms
Jun 27, 2026165 ms
Jul 4, 2026178 ms
Jul 11, 2026183 ms
Jul 18, 2026186 ms
Jul 25, 2026187 ms
Aug 1, 2026190 ms
Aug 8, 2026182 ms
Aug 15, 2026177 ms
Aug 22, 2026176 ms
Aug 29, 2026161 ms
Sep 5, 2026160 ms
Sep 12, 2026159 ms
Sep 19, 2026159 ms
Sep 26, 2026158 ms
Oct 3, 2026165 ms
Oct 10, 2026165 ms
Oct 17, 2026175 ms
Oct 24, 2026193 ms
Oct 31, 2026210 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

14 to fix38
  • Reduce unused JavaScript

    8.0 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.0 s faster on a phone.

  • Render-blocking requests

    8.1 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.1 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    500 ms · 3.0 MB

    34 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, YouTube and Google Tag Manager and others), adding 3.6 MB and 1.5 s of main-thread time.

  • Squarespace adds 449 ms

    449 ms

    Squarespace costs a phone 449 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 432 ms

    432 ms

    YouTube costs a phone 432 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    400 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 353 ms

    353 ms

    Google Tag Manager costs a phone 353 ms of main-thread work and 587 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 39 KiB

    39 KiB could be saved by minifying JavaScript.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.

  • sqspcdn.com adds 56 ms

    56 ms

    sqspcdn.com costs a phone 56 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Adobe TypeKit adds 13 ms

    13 ms

    Adobe TypeKit costs a phone 13 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    260 ms · 167 KiB

    About 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    15 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 46 ms

    46 ms

    Your server sent the HTML in 46 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 12.9 s

    12.9 s

    The first text or image appears after 12.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.5 s

    27.5 s

    Your largest element takes 27.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.0 s

    29.0 s

    The page becomes fully interactive after 29.0 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 701 ms

    701 ms

    Scripts block taps and scrolling for 701 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 218 ms

    218 ms

    Real visitors wait 218 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 879 ms

    879 ms

    Real visitors wait 879 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 167 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix62
  • Page weight: 7.5 MB in 160 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 160 requests on a phone: images 3.7 MB (44), scripts 3.1 MB (59) and fonts 344 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 26 images below the first screen load straight away

    26 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    CharterSchool+MainSiteGraphic.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.1 g of CO₂ per visit

    2.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394
  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is short (9 characters)

    Your title is only 9 characters: “Five Keys”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 6 H1 headlines

    There are 6 <h1> headlines (“”, “ANNOUNCING OUR NEW PRESIDENT” and “WHAT WE DO”). One clear main headline is easier for people and search engines.

  • Meta description is long (641 characters)

    Your meta description is 641 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/596b4e81f14aa1a6e70…”.

  • 134 internal links, 30 external

    The homepage links to 134 pages on fivekeys.org and 30 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.fivekeyscharter.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fivekeyscharter.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,150 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /careers, /night-of-courage-photos, /the-good-news/tour-de-five-keys and /20th-anniversary-fundraiser have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /20th-anniversary-fundraiser, whose canonical is /21-anniversary-fundraiser. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/596b4e81f14aa1a6e7054701/210/52a74dafe4b073…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    16 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.fivekeyscharter.org/20th-anniversary-fundraiser.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fivekeyscharter.org).

  • Valid certificate (38 days left)

    The certificate from Let's Encrypt · YR2 verifies for fivekeys.org and is valid for another 38 days.

  • http:// redirects to https

    http://fivekeys.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    fivekeyscharter.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fivekeyscharter.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    fivekeyscharter.org was registered in Mar 2008 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    fivekeyscharter.org is registered until Mar 2027.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 843 words of copy

    The homepage carries about 843 words of visible text.

6 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Shop” and “Subscribe”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:outboundmail.blackbaud.net ip4:45.33.32.10 ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Squarespace
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 46 issues on fivekeys.org, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25